Agent runs

• Hide the header phone number to push form fills rejected

• Show a 'from' monthly price in the hero proposed

• Sticky 'Reserve a unit' bar on phones proposed

• Make 'Book online' the main button proposed

• Free smile assessment as the first step waiting client

Tier C: 1 monitor-only change proposed, no test.

• Move the free consultation line above the fold proposed

• Offer a free intro week instead of 'Book a consult' proposed

Low-risk proposal auto-approved under auto-ship.

• Monthly payment under the price building

• Primary event 'quote_submitted' has 0 events in the last 30 days. The quote form may have lost tracking in the September site update.

• Client rating and logos beside the consult button proposed