Proposals waiting for a decision, tests in flight, and everything concluded for this client.
What each test set out to prove, what happened, and what it led to. The agent reads this before it proposes again.
Lead with a no-cost first step (inspection, assessment, trial week) instead of 'Contact us'. On Bowmont Roofing, this should lift quote submitted.
Lead with the free drone inspection in the hero · proposed
Follows: Put the star rating and review count next to the main button. On Bowmont Roofing, this should lift quote submitted.
State the guarantee or trial in 1 line directly under the main button. On Bowmont Roofing, this should lift quote submitted.
Put the star rating and review count next to the main button. On Bowmont Roofing, this should lift quote submitted.
Rating and review count above the fold on the homepage · ended · +4%
Led to 1 follow-up.
Cut the lead form to what is needed to call back: name, phone, service and postal code. Everything else moves to the call. On Bowmont Roofing, this should lift quote submitted.
Shorter quote form on /quote · shipped · +34%