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VOClientVarsity Orthodontics

Client

Dashboard
Leads, 10
Tests, 1

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BWBrad WilliamsonCatch team

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Varsity Orthodontics
Tests

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Tests

Proposals waiting for a decision, tests in flight, and everything concluded for this client.

Proposals (1)

Tier BFree smile assessment as the first stepWaiting on client
Main button changes from 'Request a consultation' to 'Book a free smile assessment', with a 3-question pre-form.
Ship to everyone, compare 28 days after with 28 before. Directional only. · Not tried in dental yet. Won 3 of 3 elsewhere · proposed 4 days ago

In flight

Nothing running.

Concluded

Online booking as the main action on the homepage
Homepage · decided May 10, 2026
No clear changeEnded

Hypotheses

2

What each test set out to prove, what happened, and what it led to. The agent reads this before it proposes again.

pendingagent · /
Lead with a no-cost first step (inspection, assessment, trial week) instead of 'Contact us'. On Varsity Orthodontics, this should lift consult booked.
Free smile assessment as the first step · waiting client
inconclusiveagent · /
Make 'Book online' the primary button and move 'Call us' to secondary. On Varsity Orthodontics, this should lift consult booked.
Online booking as the main action on the homepage · ended · +3%