varsity_26q4_home_free-assessmentMain button changes from 'Request a consultation' to 'Book a free smile assessment', with a 3-question pre-form.
Offer a free smile assessment as the first step
Lead with a no-cost first step (inspection, assessment, trial week) instead of 'Contact us'. On Varsity Orthodontics, this should lift consult booked.
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
No comments yet.
Not tried in dental yet. Won 3 of 3 elsewhere
Across all clients: won 3 of 3, median win +25%.
What happened on similar sites, not a forecast for this one.
consult_bookedBrad Williamson: approve
Oct 5, 1:14 PM
Brad Williamson: send to_client
Oct 5, 1:14 PM
Proposed by the agent
Oct 3, 4:14 PM