Proposals waiting for a decision, tests in flight, and everything concluded for this client.
What each test set out to prove, what happened, and what it led to. The agent reads this before it proposes again.
Lead with a no-cost first step (inspection, assessment, trial week) instead of 'Contact us'. On Foothills Fitness Studio, this should lift trial booked.
Offer a free intro week instead of 'Book a consult' · proposed
Put the star rating and review count next to the main button. On Foothills Fitness Studio, this should lift trial booked.
A fixed bottom bar on mobile with Call and Book buttons. On Foothills Fitness Studio, this should lift trial booked.
Sticky mobile call and book bar on the homepage · shipped · +24%
Replace a service-name headline with the outcome the customer wants. On Foothills Fitness Studio, this should lift trial booked.
Outcome-led hero headline on the homepage · ended · -15%
Make 'Book online' the primary button and move 'Call us' to secondary. On Foothills Fitness Studio, this should lift trial booked.
Online booking as the main action on the homepage · shipped · +30%