Testsfoothillsfitness.caOfferHomepagefoothills_26q4_home_free-assessment

Offer a free intro week instead of 'Book a consult'

Waiting for youAA/B testmedium risk

The change

Hypothesis: pending

Hero offer changes from 'Book a free consult' to 'Try a free intro week', with the booking form asking for a start date instead of a call time.

What the client sees

Offer a free intro week as the first step instead of a consult call

Lead with a no-cost first step (inspection, assessment, trial week) instead of 'Contact us'. On Foothills Fitness Studio, this should lift trial booked.

Control and variant

Schematic preview. Real desktop and mobile screenshots attach when the variant is built.

ControlCurrent page, unchanged

VariantHero offer changes from 'Book a free consult' to 'Try a free intro week', with the booking form asking for a start date instead of a call time.

Evidence

3 items from PostHog

Funnel
Consult booked to first class attended: 48%
Half of booked consults never come in
Metric
Schedule page is the most visited page after the homepage (31% of sessions)
Heatmap
Class schedule thumbnails are tapped more than the consult button
Open in PostHog

Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.

Comments

Team only

No comments yet.

Decision

Auto-ship low-risk: Low-risk tests build and launch without approval; winners ship after a 24-hour cancel window. Everything else needs the team.

Power

A/B test, about 37 days to detect a 30% lift

Baseline: 3.1% trial booked
Traffic: 197 a day on this page (80% of sessions)
Planned: 3,572 visitors per arm
Detectable in max: 28% lift in 42 days
Call at: 90% chance to beat control

Can detect a 25% lift within 42 days. No call before 14 days or before the planned sample, whichever is later.

Precedent

Testsfoothillsfitness.caOfferHomepagefoothills_26q4_home_free-assessment

Offer a free intro week instead of 'Book a consult'

Waiting for youAA/B testmedium risk

The change

Hypothesis: pending

Hero offer changes from 'Book a free consult' to 'Try a free intro week', with the booking form asking for a start date instead of a call time.

What the client sees

Offer a free intro week as the first step instead of a consult call

Lead with a no-cost first step (inspection, assessment, trial week) instead of 'Contact us'. On Foothills Fitness Studio, this should lift trial booked.

Control and variant

Schematic preview. Real desktop and mobile screenshots attach when the variant is built.

ControlCurrent page, unchanged

VariantHero offer changes from 'Book a free consult' to 'Try a free intro week', with the booking form asking for a start date instead of a call time.

Evidence

3 items from PostHog

Funnel
Consult booked to first class attended: 48%
Half of booked consults never come in
Metric
Schedule page is the most visited page after the homepage (31% of sessions)
Heatmap
Class schedule thumbnails are tapped more than the consult button
Open in PostHog

Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.

Comments

Team only

No comments yet.

Decision

Auto-ship low-risk: Low-risk tests build and launch without approval; winners ship after a 24-hour cancel window. Everything else needs the team.

Power

A/B test, about 37 days to detect a 30% lift

Baseline: 3.1% trial booked
Traffic: 197 a day on this page (80% of sessions)
Planned: 3,572 visitors per arm
Detectable in max: 28% lift in 42 days
Call at: 90% chance to beat control

Can detect a 25% lift within 42 days. No call before 14 days or before the planned sample, whichever is later.

Offer a free intro week instead of 'Book a consult'

The change

Control and variant

Evidence

Comments

Offer a free intro week instead of 'Book a consult'

The change

Control and variant

Evidence

Comments

Links

Activity