ridgeline_26q4_quote_shorter-quoteRemove home age, square footage, current system, referral source and preferred contact time. Keep name, phone, postal code and service needed. The removed questions move to the callback script.
Shorten the quote form from 9 questions to 4 so it is quicker to send
Cut the lead form to what is needed to call back: name, phone, service and postal code. Everything else moves to the call. On Ridgeline Heating & Cooling, this should lift quote submitted.
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
Quote page to form start 46%, form start to submit 31%
69% of people who start the form leave it
Open in PostHogTheir office said the home-age question helps them prep. Fine to move it to the call.
On mobile, the help icon next to 'Square footage' gets 38% of taps on the form
Open in PostHogMobile is 64% of quote-page traffic but 41% of submissions
Mobile submit rate 1.9% vs desktop 4.4%
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
Won 5 of 6 in home services
Across all clients: won 5 of 6, median win +32%.
What happened on similar sites, not a forecast for this one.
quote_submittedProposed by the agent
Oct 3, 4:14 PM