Pattern library

Every concluded test across every client, won, lost or inconclusive, grouped by pattern. Ranked by win rate discounted for thin evidence; the agent ranks new proposals the same way.

Concluded tests

Won or directional up

68%

Sites contributing

Patterns

VerticalAll Automotive Dental Fitness Health and wellness Home services Legal Professional services Retail Self storage Veterinary

LeverAll Offer Form Page structure Hero Social proof Call to action Pricing display

TierAll A (A/B tests)B (before / after)C (monitor)

Patterns ranked by win rate
Pattern	Win rate	Tests	Median win	Where	Last result
Free assessment or trial offer Offer	100%3 won · 0 lost · 0 unclear	3 2 directional	+25%	Home services	120 days ago
Shorter quote form Form	83%5 won · 0 lost · 1 unclear	6 3 directional	+32%	Home services	90 days ago

Won includes directional up from Tier B before/after reads, which carry less weight than A/B wins. Lost includes directional down. Clients never see this page.