kensington_26q4_home_online-bookingPrimary header and hero button becomes 'Book online' linking straight to the booking tool. 'Call us' becomes the secondary button. The 'Contact us' page keeps both.
Make online booking the main button so patients can book after hours
Make 'Book online' the primary button and move 'Call us' to secondary. On Kensington Family Dental, this should lift appointment requested.
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
41% of visits happen after 5pm, when the phone is not answered
Evening conversion rate 1.6% vs daytime 3.4%
Reaching the booking tool takes 3 clicks from the homepage; 22% of contact-page visitors find it
Open in PostHogEvening visitor opens Contact, scrolls, leaves without finding the booking link
Watch replay at 22sReplays are stored as session IDs and timestamps only. Recordings stay in PostHog.
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Won 0 of 1 in dental, 2 of 2 elsewhere in health
Across all clients: won 3 of 4, median win +30%. Thin evidence: fewer than 3 tests in this vertical.
What happened on similar sites, not a forecast for this one.
appointment_requestedProposed by the agent
Oct 3, 4:14 PM