Hero button changes from 'Get a quote' to 'Book a free drone inspection', with 1 line under it: photos of your roof within 48 hours. The quote link stays in the nav.
Fixed bottom bar on mobile with 'Reserve a unit' and 'Call', 52px tall, hidden while scrolling down.
Hero offer changes from 'Book a free consult' to 'Try a free intro week', with the booking form asking for a start date instead of a call time.
Add the Google rating (4.9, 87 reviews) and 4 client logos directly beside the hero button.
Primary header and hero button becomes 'Book online' linking straight to the booking tool. 'Call us' becomes the secondary button. The 'Contact us' page keeps both.
Add 'Units from $X a month' under the hero headline, using the lowest current rate.
Remove home age, square footage, current system, referral source and preferred contact time. Keep name, phone, postal code and service needed. The removed questions move to the callback script.
The 'free 30-minute consultation' line moves from the 4th section to directly under the hero headline. Disclaimers untouched.
Main button changes from 'Request a consultation' to 'Book a free smile assessment', with a 3-question pre-form.