bowmont_26q4_home_free-assessmentHero button changes from 'Get a quote' to 'Book a free drone inspection', with 1 line under it: photos of your roof within 48 hours. The quote link stays in the nav.
Lead with your free drone inspection at the top of the homepage
Lead with a no-cost first step (inspection, assessment, trial week) instead of 'Contact us'. On Bowmont Roofing, this should lift quote submitted.
Follows from Rating and review count above the fold on the homepage (inconclusive).
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
Visitors who view the inspections page convert at 2.6 times the site average
6.0% vs 2.3%
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Visitors scroll to the inspections section (3rd screen) before clicking anything
Watch replay at 37sReplays are stored as session IDs and timestamps only. Recordings stay in PostHog.
Won 3 of 3 in home services
Across all clients: won 3 of 3, median win +25%.
What happened on similar sites, not a forecast for this one.
quote_submittedProposed by the agent
Oct 3, 4:14 PM