Proposals waiting for a decision, tests in flight, and everything concluded for this client.
No proposals waiting
The agent proposes on this client's cadence. Next run is on the dashboard.
What each test set out to prove, what happened, and what it led to. The agent reads this before it proposes again.
Show a monthly payment option next to the price or quote button. On Bow Valley Mattress, this should lift purchase.
Monthly payment under the price · building
State the guarantee or trial in 1 line directly under the main button. On Bow Valley Mattress, this should lift purchase.
100-night sleep trial under Add to cart · shipping · +20%
A fixed bottom bar on mobile with Call and Book buttons. On Bow Valley Mattress, this should lift purchase.
Sticky mobile call and book bar on the homepage · shipped · +10%
Put the star rating and review count next to the main button. On Bow Valley Mattress, this should lift purchase.
Rating and review count above the fold on the homepage · shipped · +12%