Proposals waiting for a decision, tests in flight, and everything concluded for this client.
No proposals waiting
The agent proposes on this client's cadence. Next run is on the dashboard.
What each test set out to prove, what happened, and what it led to. The agent reads this before it proposes again.
Rebuild a service page as 1 column with 1 repeated call to action and no sidebar. On Elbow River Plumbing, this should lift booking requested.
Single-column drain cleaning page · measuring
Put the star rating and review count next to the main button. On Elbow River Plumbing, this should lift booking requested.
Rating and review count above the fold on the homepage · shipped · +23%
Lead with a no-cost first step (inspection, assessment, trial week) instead of 'Contact us'. On Elbow River Plumbing, this should lift booking requested.
Free assessment or trial offer on the homepage · shipped · +25%
Cut the lead form to what is needed to call back: name, phone, service and postal code. Everything else moves to the call. On Elbow River Plumbing, this should lift booking requested.
Shorter quote form on /book · shipped · +32%