Proposals waiting for a decision, tests in flight, and everything concluded for this client.
Add 'Units from $X a month' under the hero headline, using the lowest current rate.
A/B test, about 36 days to detect a 30% lift · Won 1 of 1 in self storage · proposed 4 days ago
Fixed bottom bar on mobile with 'Reserve a unit' and 'Call', 52px tall, hidden while scrolling down.
Ship to everyone, compare 28 days after with 28 before. Directional only. · Not tried in self storage yet. Won 4 of 5 elsewhere · proposed 4 days ago
What each test set out to prove, what happened, and what it led to. The agent reads this before it proposes again.
Show a 'from' price in the hero so visitors can qualify themselves early. On Northgate Self Storage, this should lift unit reserved.
Show a 'from' monthly price in the hero · proposed
A fixed bottom bar on mobile with Call and Book buttons. On Crowfoot Storage, this should lift unit reserved.
Sticky 'Reserve a unit' bar on phones · proposed
A fixed bottom bar on mobile with Call and Book buttons. On Northgate Self Storage, this should lift unit reserved.
Sticky mobile 'Reserve' bar · paused
Lead with a first-month discount instead of a general promotion. On Crowfoot Storage, this should lift unit reserved.
First-month offer on the homepage · shipped · +31%
Split a long form into 2 or 3 short steps with a progress bar, easiest questions first. On Northgate Self Storage, this should lift unit reserved.
Multi-step form with progress on /reserve · ended · -14%
Put the star rating and review count next to the main button. On Northgate Self Storage, this should lift unit reserved.
Rating and review count above the fold on the homepage · shipped · +19%
Show a 'from' price in the hero so visitors can qualify themselves early. On Crowfoot Storage, this should lift unit reserved.
Starting price in the hero on the homepage · shipped · +29%
Lead with a first-month discount instead of a general promotion. On Northgate Self Storage, this should lift unit reserved.
First-month offer on the homepage · shipped · +27%