Lead with a no-cost first step (inspection, assessment, trial week) instead of 'Contact us'.
A free, specific first step lowered the commitment of the first click.
A free, specific first step lowered the commitment of the first click.
A free, specific first step lowered the commitment of the first click.
Puts a proposal in that site's queue with this pattern and its precedent as evidence. The site's zones and tier still apply. Nothing is built or approved here.