sunalta_26q2_home_free-assessment| Arm | Visitors | quote submitted | Rate |
|---|---|---|---|
| Control |
Lead with a no-cost first step (inspection, assessment, trial week) instead of 'Contact us'.
We led with a free first step instead of 'Contact us'
Lead with a no-cost first step (inspection, assessment, trial week) instead of 'Contact us'. On Sunalta Electric, this should lift quote submitted.
A free, specific first step lowered the commitment of the first click.
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
No evidence attached.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
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| 3,661 |
| 111 |
3.03% |
| Variant Better | 3,661 | 134 | 3.66% |
|---|
Call: Planned sample reached. 93% chance the variant beats control (threshold 90%).
Computed by Website OS from raw counts. PostHog's own significance flag is stored but never used for the call.
Across all clients: won 2 of 2, median win +27%. Thin evidence: fewer than 3 tests in this vertical.
What happened on similar sites, not a forecast for this one.
quote_submittedcatch-cro-free-assessment-offerBrad Williamson: approve
Apr 12, 11:17 AM
Proposed
Apr 10, 11:17 AM