cranston_25q4_home_free-assessment| Window | Sessions | quote submitted | Rate |
|---|---|---|---|
| 28 days before | 2,539 | 54 | 2.13% |
| 28 days after | 2,539 | 69 |
Lead with a no-cost first step (inspection, assessment, trial week) instead of 'Contact us'.
We led with a free first step instead of 'Contact us'
Lead with a no-cost first step (inspection, assessment, trial week) instead of 'Contact us'. On Cranston Landscaping, this should lift quote submitted.
A free, specific first step lowered the commitment of the first click.
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
No evidence attached.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
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Tier B: 28 days after vs 28 before: 91% chance the rate went up. Before/after comparisons are directional: they cannot separate this change from everything else that moved.
What happened on similar sites, not a forecast for this one.
quote_submittedcatch-cro-free-assessment-offerBrad Williamson: approve
Dec 6, 12:14 PM
Proposed
Dec 4, 12:14 PM