| Pattern | Win rate | Tests | Median win | Where | Last result |
|---|---|---|---|---|---|
| Rating and review count above the fold Social proof | 60%3 won · 0 lost · 2 unclear | 5 +1 unmeasured 2 directional | +19% | Health and wellness, Home services, Legal, Retail, Self storage | 60 days ago |
Won includes directional up from Tier B before/after reads, which carry less weight than A/B wins. Lost includes directional down. Clients never see this page.