| Pattern | Win rate | Tests | Median win | Where | Last result |
|---|---|---|---|---|---|
| Sticky mobile call and book bar Call to action | 80%4 won · 0 lost · 1 unclear | 5 +1 unmeasured 1 directional | +19% | Automotive, Dental, Fitness, Home services, Retail | 60 days ago |
| Online booking as the main action Call to action | 75%3 won · 0 lost · 1 unclear | 4 3 directional | +30% |
Won includes directional up from Tier B before/after reads, which carry less weight than A/B wins. Lost includes directional down. Clients never see this page.
| Dental, Fitness, Health and wellness |
| 150 days ago |