| Pattern | Win rate | Tests | Median win | Where | Last result |
|---|---|---|---|---|---|
| Rating and review count above the fold Social proof | n/a0 won · 0 lost · 0 unclear No measured tests | 0 +1 unmeasured | n/a | Legal | 90 days ago |
| Sticky mobile call and book bar Call to action | n/a0 won · 0 lost · 0 unclear No measured tests | 0 +1 unmeasured | n/a | Automotive | 60 days ago |
Won includes directional up from Tier B before/after reads, which carry less weight than A/B wins. Lost includes directional down. Clients never see this page.