Cut the lead form to what is needed to call back: name, phone, service and postal code. Everything else moves to the call.
The effect, if any, was smaller than this site's traffic can detect.
Do not retry unless the drop-off is shown to happen inside the form.
Most drop-off happened at fields that do not change the callback (home age, square footage). Removing them cut the effort without losing lead quality.
Most drop-off happened at fields that do not change the callback (home age, square footage). Removing them cut the effort without losing lead quality.
Most drop-off happened at fields that do not change the callback (home age, square footage). Removing them cut the effort without losing lead quality.
Most drop-off happened at fields that do not change the callback (home age, square footage). Removing them cut the effort without losing lead quality.
Most drop-off happened at fields that do not change the callback (home age, square footage). Removing them cut the effort without losing lead quality.
Puts a proposal in that site's queue with this pattern and its precedent as evidence. The site's zones and tier still apply. Nothing is built or approved here.