inglewood_25q4_contact_shorter-quote| Window | Sessions | call or form | Rate |
|---|---|---|---|
| 28 days before | 1,213 | 27 | 2.23% |
| 28 days after | 1,213 | 38 |
Cut the lead form to what is needed to call back: name, phone, service and postal code. Everything else moves to the call.
We shortened the quote form so it takes less time to send
Cut the lead form to what is needed to call back: name, phone, service and postal code. Everything else moves to the call. On Inglewood Pest Control, this should lift call or form.
Most drop-off happened at fields that do not change the callback (home age, square footage). Removing them cut the effort without losing lead quality.
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
No evidence attached.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
No comments yet.
Tier B: 28 days after vs 28 before: 92% chance the rate went up. Before/after comparisons are directional: they cannot separate this change from everything else that moved.
What happened on similar sites, not a forecast for this one.
call_or_formcatch-cro-shorter-quote-formBrad Williamson: approve
Dec 6, 12:14 PM
Proposed
Dec 4, 12:14 PM