sunalta_26q1_quote_shorter-quote| Arm | Visitors | quote submitted | Rate |
|---|
Cut the lead form to what is needed to call back: name, phone, service and postal code. Everything else moves to the call.
We shortened the quote form so it takes less time to send
Cut the lead form to what is needed to call back: name, phone, service and postal code. Everything else moves to the call. On Sunalta Electric, this should lift quote submitted.
Most drop-off happened at fields that do not change the callback (home age, square footage). Removing them cut the effort without losing lead quality.
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
No evidence attached.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
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| Control | 3,661 | 111 | 3.03% |
|---|---|---|---|
| Variant Better | 3,661 | 141 | 3.85% |
Call: Planned sample reached. 97% chance the variant beats control (threshold 90%).
Computed by Website OS from raw counts. PostHog's own significance flag is stored but never used for the call.
Across all clients: won 4 of 5, median win +33%.
What happened on similar sites, not a forecast for this one.
quote_submittedcatch-cro-shorter-quote-formBrad Williamson: approve
Jan 13, 10:17 AM
Proposed
Jan 11, 10:17 AM