cranston_26q2_quote_shorter-quoteEnded Jul 9, 2026: the flag is off and visitors see the control.
| Window | Sessions | quote submitted | Rate |
|---|---|---|---|
| 28 days before | 1,587 | 34 | 2.14% |
| 28 days after | 1,587 | 36 |
Cut the lead form to what is needed to call back: name, phone, service and postal code. Everything else moves to the call.
We shortened the quote form so it takes less time to send
Cut the lead form to what is needed to call back: name, phone, service and postal code. Everything else moves to the call. On Cranston Landscaping, this should lift quote submitted.
The effect, if any, was smaller than this site's traffic can detect.
the drop-off is shown to happen inside the form
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
No evidence attached.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
No comments yet.
Tier B: 28 days after vs 28 before: 59% chance the rate went up. Before/after comparisons are directional: they cannot separate this change from everything else that moved.
What happened on similar sites, not a forecast for this one.
quote_submittedcatch-cro-shorter-quote-formBrad Williamson: approve
Jun 4, 2:04 PM
Proposed
Jun 2, 2:04 PM