| Pattern | Win rate | Tests | Median win | Where | Last result |
|---|---|---|---|---|---|
| First-month offer Offer | 100%2 won · 0 lost · 0 unclear Thin: under 3 tests | 2 1 directional | +29% | Self storage | 150 days ago |
| Starting price in the hero Pricing display | 100%1 won · 0 lost · 0 unclear Thin: under 3 tests | 1 1 directional | +29% |
Won includes directional up from Tier B before/after reads, which carry less weight than A/B wins. Lost includes directional down. Clients never see this page.
| Self storage |
| 210 days ago |
| Rating and review count above the fold Social proof | 100%1 won · 0 lost · 0 unclear Thin: under 3 tests | 1 | +19% | Self storage | 180 days ago |
|---|
| Multi-step form with progress Form | 0%0 won · 1 lost · 0 unclear Thin: under 3 tests | 1 | n/a | Self storage | 90 days ago |
|---|