| Pattern | Win rate | Tests | Median win | Where | Last result |
|---|---|---|---|---|---|
| Online booking as the main action Call to action | 100%1 won · 0 lost · 0 unclear Thin: under 3 tests | 1 | +30% | Fitness | 270 days ago |
| Sticky mobile call and book bar Call to action | 100%1 won · 0 lost · 0 unclear Thin: under 3 tests | 1 | +24% | Fitness | 120 days ago |
Won includes directional up from Tier B before/after reads, which carry less weight than A/B wins. Lost includes directional down. Clients never see this page.
| Outcome-led hero headline Hero | 0%0 won · 1 lost · 0 unclear Thin: under 3 tests | 1 | n/a | Fitness | 180 days ago |
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