Pattern library

Every concluded test across every client, won, lost or inconclusive, grouped by pattern. Ranked by win rate discounted for thin evidence; the agent ranks new proposals the same way.

Concluded tests

Won or directional up

68%

Sites contributing

Patterns

VerticalAll Automotive Dental Fitness Health and wellness Home services Legal Professional services Retail Self storage Veterinary

LeverAll Offer Form Hero Social proof Call to action

TierAll A (A/B tests)B (before / after)C (monitor)

Patterns ranked by win rate
Pattern	Win rate	Tests	Median win	Where	Last result
Shorter quote form Form	100%3 won · 0 lost · 0 unclear	3	+27%	Home services	150 days ago
Guarantee beside the main CTA Offer	100%1 won · 0 lost · 0 unclear Thin: under 3 tests	1	+12%	Home services	60 days ago

Won includes directional up from Tier B before/after reads, which carry less weight than A/B wins. Lost includes directional down. Clients never see this page.