| Pattern | Win rate | Tests | Median win | Where | Last result |
|---|---|---|---|---|---|
| Rating and review count above the fold Social proof | 50%1 won · 0 lost · 1 unclear Thin: under 3 tests | 2 2 directional | +23% | Health and wellness, Home services | 60 days ago |
Won includes directional up from Tier B before/after reads, which carry less weight than A/B wins. Lost includes directional down. Clients never see this page.