| Pattern | Win rate | Tests | Median win | Where | Last result |
|---|---|---|---|---|---|
| Shorter quote form Form | 67%2 won · 0 lost · 1 unclear | 3 3 directional | +36% | Home services | 90 days ago |
| Multi-step form with progress Form | 0%0 won · 1 lost · 0 unclear Thin: under 3 tests | 1 1 directional | n/a | Professional services |
Won includes directional up from Tier B before/after reads, which carry less weight than A/B wins. Lost includes directional down. Clients never see this page.
| 180 days ago |