| Pattern | Win rate | Tests | Median win | Where | Last result |
|---|---|---|---|---|---|
| Sticky mobile call and book bar Call to action | 75%3 won · 0 lost · 1 unclear | 4 | +18% | Fitness, Home services, Retail | 60 days ago |
| Online booking as the main action Call to action | 100%1 won · 0 lost · 0 unclear Thin: under 3 tests | 1 | +30% | Fitness | 270 days ago |
Won includes directional up from Tier B before/after reads, which carry less weight than A/B wins. Lost includes directional down. Clients never see this page.