westbound_25q4_home_first-month| Arm | Visitors | unit reserved | Rate |
|---|
Lead with a first-month discount instead of a general promotion.
We led with your first-month offer
Lead with a first-month discount instead of a general promotion. On Northgate Self Storage, this should lift unit reserved.
A concrete, time-bound saving beat a vague promo for move-in decisions.
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
No evidence attached.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
No comments yet.
| Control | 5,242 | 112 | 2.14% |
|---|---|---|---|
| Variant Better | 5,242 | 142 | 2.71% |
Call: Planned sample reached. 97% chance the variant beats control (threshold 90%).
Computed by Website OS from raw counts. PostHog's own significance flag is stored but never used for the call.
Across all clients: won 1 of 1, median win +31%. Thin evidence: fewer than 3 tests in this vertical.
What happened on similar sites, not a forecast for this one.
unit_reservedcatch-cro-first-month-offerBrad Williamson: approve
Nov 27, 10:17 AM
Proposed
Nov 25, 10:17 AM