westbound_26q1_reserve_multi-stepEnded Jul 9, 2026: the flag is off and visitors see the control.
| Arm | Visitors | unit reserved | Rate |
|---|---|---|---|
| Control Better |
Split a long form into 2 or 3 short steps with a progress bar, easiest questions first.
We split the form into short steps
Split a long form into 2 or 3 short steps with a progress bar, easiest questions first. On Northgate Self Storage, this should lift unit reserved.
The extra step added a click on mobile and more people left at step 2 than at the long form.
the form has more than 8 required fields
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
No evidence attached.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
No comments yet.
| 7,365 |
| 158 |
2.15% |
| Variant | 7,365 | 136 | 1.85% |
|---|
Call: Planned sample reached. Only 10% chance the variant beats control.
Computed by Website OS from raw counts. PostHog's own significance flag is stored but never used for the call.
Across all clients: won 0 of 2.
What happened on similar sites, not a forecast for this one.
unit_reservedcatch-cro-multi-step-formBrad Williamson: approve
Apr 1, 2:04 PM
Proposed
Mar 30, 2:04 PM