foothills_26q1_home_outcome-ledEnded Apr 10, 2026: the flag is off and visitors see the control.
| Arm | Visitors | trial booked | Rate |
|---|---|---|---|
| Control Better |
Replace a service-name headline with the outcome the customer wants.
We rewrote the main headline around what customers want to get
Replace a service-name headline with the outcome the customer wants. On Foothills Fitness Studio, this should lift trial booked.
Visitors looked for the service name to confirm they were in the right place.
the service name stays visible above the fold
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
No evidence attached.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
No comments yet.
| 4,481 |
| 139 |
3.10% |
| Variant | 4,481 | 118 | 2.63% |
|---|
Call: Planned sample reached. Only 9% chance the variant beats control.
Computed by Website OS from raw counts. PostHog's own significance flag is stored but never used for the call.
Across all clients: won 1 of 3, median win +29%.
What happened on similar sites, not a forecast for this one.
trial_bookedcatch-cro-outcome-led-headlineBrad Williamson: approve
Feb 9, 10:17 AM
Proposed
Feb 7, 10:17 AM