foothills_25q4_home_online-booking| Arm | Visitors | trial booked | Rate |
|---|
Make 'Book online' the primary button and move 'Call us' to secondary.
We made online booking the main button
Make 'Book online' the primary button and move 'Call us' to secondary. On Foothills Fitness Studio, this should lift trial booked.
After-hours visitors could not call; a bookable slot captured them.
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
No evidence attached.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
No comments yet.
| Control | 3,572 | 111 | 3.11% |
|---|---|---|---|
| Variant Better | 3,572 | 145 | 4.06% |
Call: Planned sample reached. 98% chance the variant beats control (threshold 90%).
Computed by Website OS from raw counts. PostHog's own significance flag is stored but never used for the call.
Across all clients: won 2 of 3, median win +32%.
What happened on similar sites, not a forecast for this one.
trial_bookedcatch-cro-online-booking-primaryBrad Williamson: approve
Nov 26, 10:17 AM
Proposed
Nov 24, 10:17 AM