Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 13 minutes ago. Runs every hour.

Sent as a qualified lead

3 hours ago

Accepted.

Microsoft AdsOmar Okafor, lead from Oct 6, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-06T15:50:03.530Z",
        "HashedEmailAddress": "0f915bee41...",
        "HashedPhoneNumber": "98f0551ba4...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 13 minutes ago. Runs every hour.

Sent as a qualified lead

3 hours ago

Accepted.

Microsoft AdsOmar Okafor, lead from Oct 6, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-06T15:50:03.530Z",
        "HashedEmailAddress": "0f915bee41...",
        "HashedPhoneNumber": "98f0551ba4...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 162
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 152
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Sent as a qualified lead

3 hours ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOmar Okafor, lead from Oct 6, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-10xbnge-q",
        "eventTimestamp": "2026-10-06T15:50:03+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0f915bee41..."
            },
            {
              "phoneNumber": "98f0551ba4..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T3E 5P7"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

3 hours ago

events_received: 1

MetaOmar Okafor, lead from Oct 6, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791301803,
        "event_id": "ld-10xbnge-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "0f915bee41..."
          ],
          "ph": [
            "c21939dcac..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "06bf43cc53..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "956003b486..."
          ],
          "fbp": "fb.1.1791042603530.604677109",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

3 hours ago

events_received: 1

MetaOmar Nguyen, lead from Oct 6, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791300395,
        "event_id": "ld-5pw2bu-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "46d7ecc3dd..."
          ],
          "ph": [
            "919acf4f46..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "870f2fc842..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "55705695cc..."
          ],
          "fbp": "fb.1.1791299962402.742187081",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

3 hours ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsOmar Nguyen, lead from Oct 6, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-5pw2bu-q",
        "eventTimestamp": "2026-10-06T15:26:35+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw9Qmng019Et4fUT9Zq0kKsE_c"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "46d7ecc3dd..."
            },
            {
              "phoneNumber": "e2cc99a71b..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T2A 2H1"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

3 hours ago

Accepted.

Microsoft AdsOmar Nguyen, lead from Oct 6, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-06T15:26:35.402Z",
        "HashedEmailAddress": "46d7ecc3dd...",
        "HashedPhoneNumber": "e2cc99a71b...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

9 hours ago

Accepted.

Microsoft AdsArjun Roy, lead from Oct 6, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-06T09:44:59.305Z",
        "HashedEmailAddress": "c008522b79...",
        "HashedPhoneNumber": "2b5265f31e...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

9 hours ago

events_received: 1

MetaArjun Roy, lead from Oct 6, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791279899,
        "event_id": "ld-10nc1rf-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "c008522b79..."
          ],
          "ph": [
            "772191b989..."
          ],
          "fn": [
            "fa4f7155e1..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "db8091d9ae..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "c4c75c300a..."
          ],
          "fbp": "fb.1.1790675099305.779270326",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

9 hours ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsArjun Roy, lead from Oct 6, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-10nc1rf-q",
        "eventTimestamp": "2026-10-06T09:44:59+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "c008522b79..."
            },
            {
              "phoneNumber": "2b5265f31e..."
            },
            {
              "address": {
                "givenName": "fa4f7155e1...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T2J 8H3"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

17 hours ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsTyler Okafor, lead from Oct 3, 2026Google clickGoogle click (iOS web)EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-15sjk07-q",
        "eventTimestamp": "2026-10-07T01:13:22+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw3o_N_lGoCLtptKTng_91vSDj",
          "wbraid": "CjkKAQPM0R5khTRovVG8znLa6i_LDIeSZOQQ"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "3c233859ea..."
            },
            {
              "phoneNumber": "a9e27f612b..."
            },
            {
              "address": {
                "givenName": "b258f86148...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T2T 5T7"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

18 hours ago

Accepted.

Microsoft AdsTyler Okafor, lead from Oct 3, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-07T01:13:22.723Z",
        "HashedEmailAddress": "3c233859ea...",
        "HashedPhoneNumber": "a9e27f612b...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

18 hours ago

events_received: 1

MetaTyler Okafor, lead from Oct 3, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791335602,
        "event_id": "ld-15sjk07-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "3c233859ea..."
          ],
          "ph": [
            "6f10f1b2b4..."
          ],
          "fn": [
            "b258f86148..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "16a1e504b3..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d30733c6fe..."
          ],
          "fbp": "fb.1.1790601789687.52881101",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a retraction of the spam lead

21 hours ago

Retraction accepted.

Google AdsMarketing Team, lead from Oct 5, 2026Google click

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-10-06T22:27:50+00:00",
        "orderId": "1672e563-1772-4187-a197-00001a72ebaf"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

22 hours ago

Accepted.

Microsoft AdsNadia Martin, lead from Oct 5, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-05T20:55:43.973Z",
        "HashedEmailAddress": "de9e7d65c1...",
        "HashedPhoneNumber": "a339934f81...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

22 hours ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsNadia Martin, lead from Oct 5, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-4by1uz-q",
        "eventTimestamp": "2026-10-05T20:55:43+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwQIBbO19u-SydXx_cj_fmB-YB"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "de9e7d65c1..."
            },
            {
              "phoneNumber": "a339934f81..."
            },
            {
              "address": {
                "givenName": "dbaf86dd80...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T2K 6K5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 hours ago

events_received: 1

MetaNadia Martin, lead from Oct 5, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791233743,
        "event_id": "ld-4by1uz-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "de9e7d65c1..."
          ],
          "ph": [
            "19768ca46b..."
          ],
          "fn": [
            "dbaf86dd80..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "3beb1f3ab5..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "aec335d48f..."
          ],
          "fbp": "fb.1.1791233624974.663578857",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a retraction of the spam lead

22 hours ago

Retraction accepted.

Google AdsMarketing Team, lead from Oct 5, 2026

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-10-06T20:57:41+00:00",
        "orderId": "eb0c22e7-ec0c-4ed0-ae60-0000e70c1c9b"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

1 day ago

events_received: 1

MetaNoah Thompson, lead from Oct 5, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791214186,
        "event_id": "ld-121a28a-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "34b7da905e..."
          ],
          "ph": [
            "79b0ac36a0..."
          ],
          "fn": [
            "cf3a3bbe33..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "7aaa9318b6..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d3aeb22f57..."
          ],
          "fbp": "fb.1.1791058666630.143234160",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

1 day ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsNoah Thompson, lead from Oct 5, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-121a28a-q",
        "eventTimestamp": "2026-10-05T15:29:46+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwHKS_6wOQKI9MiVEdxPxvKQOR"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "34b7da905e..."
            },
            {
              "phoneNumber": "cbc03ce019..."
            },
            {
              "address": {
                "givenName": "cf3a3bbe33...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T2P 6G4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

1 day ago

Accepted.

Microsoft AdsNoah Thompson, lead from Oct 5, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-05T15:29:46.629Z",
        "HashedEmailAddress": "34b7da905e...",
        "HashedPhoneNumber": "cbc03ce019...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

1 day ago

events_received: 1

MetaAva Garcia, lead from Oct 5, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791192282,
        "event_id": "ld-11ragjb-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "93cbb0f97c..."
          ],
          "ph": [
            "65056cf550..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "af2e5060dc..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f2e34ee9bf..."
          ],
          "fbc": "fb.1.1791033680371.IwARUDazC6yVVd_kTHqWze7hL7mS",
          "fbp": "fb.1.1790760282404.856453283",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

1 day ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAva Garcia, lead from Oct 5, 2026Google clickGoogle click (iOS web)EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-11ragjb-q",
        "eventTimestamp": "2026-10-05T09:24:42+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwML26EM35yZtiKW3BtNOJrk-Y",
          "wbraid": "CjkKAQQrMPT4pEnvpKW5hEvPDLaDlDj6W3II"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "93cbb0f97c..."
            },
            {
              "phoneNumber": "4d367222fa..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T3A 4C4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

1 day ago

Accepted.

Microsoft AdsAva Garcia, lead from Oct 5, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-05T09:24:42.404Z",
        "HashedEmailAddress": "93cbb0f97c...",
        "HashedPhoneNumber": "4d367222fa...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

2 days ago

Accepted.

Microsoft AdsAisha Dubois, lead from Oct 4, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-05T02:24:52.545Z",
        "HashedEmailAddress": "1f1fe79800...",
        "HashedPhoneNumber": "db6bc9fa60...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

2 days ago

events_received: 1

MetaAisha Dubois, lead from Oct 4, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791167092,
        "event_id": "ld-144lxud-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "1f1fe79800..."
          ],
          "ph": [
            "bfe6001673..."
          ],
          "fn": [
            "9e691cc3bf..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "219b539a63..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "3687e616cb..."
          ],
          "fbc": "fb.1.1791167092545.IwARRM8brtjm9znLE3cDv9Jj-IcN",
          "fbp": "fb.1.1791080692545.570563096",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending