bowmont_26q3_home_guarantee-beside| Arm | Visitors | quote submitted | Rate |
|---|---|---|---|
| Control | 2,735 | 71 |
| Arm | Leads | Qualified | Qualified share | Qualified per 1,000 visitors |
|---|---|---|---|---|
| Control | 63 | 41 | 65% | 15.0 |
| Variant Better | 63 | 40 | 63% | 15.3 |
1 line under the hero button: '10-year workmanship warranty on every roof'.
Put your 10-year warranty right under the quote button
State the guarantee or trial in 1 line directly under the main button. On Bowmont Roofing, this should lift quote submitted.
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
No evidence attached.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
No comments yet.
| Variant | 2,612 | 70 | 2.68% |
|---|
Stopping rule: 54% of the planned sample. No call until it is reached or day 42.
Computed by Website OS from raw counts. PostHog's own significance flag is stored but never used for the call.
Quality check: Qualified leads per visitor hold up: 15.3 vs 15.0 per 1,000. 54% chance the variant brings more qualified leads per visitor.
Qualified uses the person's label where there is one, else the AI suggestion. Spam and duplicates are left out.
What happened on similar sites, not a forecast for this one.
quote_submittedcatch-cro-guarantee-beside-ctaBrad Williamson: approve
Sep 12, 1:14 PM
Proposed
Sep 10, 1:14 PM