Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 156
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 1 hour ago. Runs every hour.

Sent as a retraction of the spam lead

5 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Oct 1, 2026

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-10-02T20:14:47+00:00",
        "orderId": "660db428-690d-4680-a6b0-00006a0dba74"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 156
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 1 hour ago. Runs every hour.

Sent as a retraction of the spam lead

5 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Oct 1, 2026

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-10-02T20:14:47+00:00",
        "orderId": "660db428-690d-4680-a6b0-00006a0dba74"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 162
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 152
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Sent as a qualified lead

5 days ago

Accepted.

Microsoft AdsGrace Hassan, lead from Sep 29, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-02T18:38:41.000Z",
        "HashedEmailAddress": "4e09b537f2...",
        "HashedPhoneNumber": "e2cc99a71b...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Rejected: qualified lead

5 days ago

The click is older than this conversion action's click-through window.

Google AdsGrace Hassan, lead from Sep 29, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-12qu8dg-q",
        "eventTimestamp": "2026-10-02T18:38:41+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwurzQkmZ7LB1WqBRbVFvP8LxE"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4e09b537f2..."
            },
            {
              "phoneNumber": "e2cc99a71b..."
            },
            {
              "address": {
                "givenName": "e010fd1ce1...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3A 1R7"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

5 days ago

events_received: 1

MetaGrace Hassan, lead from Sep 29, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790966321,
        "event_id": "ld-12qu8dg-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4e09b537f2..."
          ],
          "ph": [
            "919acf4f46..."
          ],
          "fn": [
            "e010fd1ce1..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "dbba805a40..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "003a1e1fde..."
          ],
          "fbp": "fb.1.1790536095545.935232416",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

5 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsGrace Singh, lead from Oct 1, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1w09g58-q",
        "eventTimestamp": "2026-10-01T16:28:02+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwfSS4AgLVRrRBp__p9x6_SHV8"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "92b406bb67..."
            },
            {
              "phoneNumber": "810f9b3c7d..."
            },
            {
              "address": {
                "givenName": "e010fd1ce1...",
                "familyName": "f4d25158cc...",
                "regionCode": "CA",
                "postalCode": "T3P 2L4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

5 days ago

events_received: 1

MetaGrace Singh, lead from Oct 1, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790872082,
        "event_id": "ld-1w09g58-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "92b406bb67..."
          ],
          "ph": [
            "0d8c2e6698..."
          ],
          "fn": [
            "e010fd1ce1..."
          ],
          "ln": [
            "f4d25158cc..."
          ],
          "zp": [
            "85ac1ce8fc..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d7c3729cb0..."
          ],
          "fbp": "fb.1.1790267282023.718462292",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

5 days ago

Accepted.

Microsoft AdsGrace Singh, lead from Oct 1, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-01T16:28:02.023Z",
        "HashedEmailAddress": "92b406bb67...",
        "HashedPhoneNumber": "810f9b3c7d...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

6 days ago

Accepted.

Microsoft AdsWei Lee, lead from Sep 30, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-01T01:59:41.259Z",
        "HashedEmailAddress": "2865201e88...",
        "HashedPhoneNumber": "5801675f8b...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

6 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsWei Lee, lead from Sep 30, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-z4w8uu-q",
        "eventTimestamp": "2026-10-01T01:59:41+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "2865201e88..."
            },
            {
              "phoneNumber": "5801675f8b..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T3R 6J6"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

6 days ago

events_received: 1

MetaWei Lee, lead from Sep 30, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790819981,
        "event_id": "ld-z4w8uu-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "2865201e88..."
          ],
          "ph": [
            "1945919c34..."
          ],
          "fn": [
            "1ed2b38c11..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "a35434cf4a..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1069c1c436..."
          ],
          "fbp": "fb.1.1790819717259.455704741",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

6 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsChloe Fraser, lead from Sep 30, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1id1k9a-q",
        "eventTimestamp": "2026-09-30T22:57:16+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwR48WwadozbpowiUZXXabRq8X"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "016c27ebb6..."
            },
            {
              "phoneNumber": "cbc03ce019..."
            },
            {
              "address": {
                "givenName": "ec5c41c127...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T2K 3N8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

6 days ago

events_received: 1

MetaChloe Fraser, lead from Sep 30, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790809036,
        "event_id": "ld-1id1k9a-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "016c27ebb6..."
          ],
          "ph": [
            "79b0ac36a0..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "f44b7e3047..."
          ],
          "zp": [
            "518a7406ed..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "423bdafa43..."
          ],
          "fbp": "fb.1.1790705356813.524082319",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

6 days ago

Accepted.

Microsoft AdsChloe Fraser, lead from Sep 30, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-30T22:57:16.813Z",
        "HashedEmailAddress": "016c27ebb6...",
        "HashedPhoneNumber": "cbc03ce019...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

6 days ago

events_received: 1

MetaGrace Fraser, lead from Sep 27, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790882594,
        "event_id": "ld-vx9cgz-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "07c4d1d9eb..."
          ],
          "ph": [
            "165bf432fa..."
          ],
          "fn": [
            "e010fd1ce1..."
          ],
          "ln": [
            "f44b7e3047..."
          ],
          "zp": [
            "149723e0d4..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "eb142befcb..."
          ],
          "fbc": "fb.1.1790311770069.IwARl0-s5U84PogkEAb6lysJ9HYz",
          "fbp": "fb.1.1789874222868.47570883",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

6 days ago

Accepted.

Microsoft AdsGrace Fraser, lead from Sep 27, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-01T19:23:14.852Z",
        "HashedEmailAddress": "07c4d1d9eb...",
        "HashedPhoneNumber": "7b667da397...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

6 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsGrace Fraser, lead from Sep 27, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-vx9cgz-q",
        "eventTimestamp": "2026-10-01T19:23:14+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "07c4d1d9eb..."
            },
            {
              "phoneNumber": "7b667da397..."
            },
            {
              "address": {
                "givenName": "e010fd1ce1...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T3A 6N7"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

6 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLucas Okafor, lead from Sep 30, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-ykx1gw-q",
        "eventTimestamp": "2026-09-30T13:39:06+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwRh89lXIwIlhV0w0ccDEmOoIu"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "aca30f7a24..."
            },
            {
              "phoneNumber": "71bfc9480a..."
            },
            {
              "address": {
                "givenName": "7cadab457a...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T3S 8R3"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

6 days ago

events_received: 1

MetaLucas Okafor, lead from Sep 30, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790775546,
        "event_id": "ld-ykx1gw-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "aca30f7a24..."
          ],
          "ph": [
            "b1b35ae16c..."
          ],
          "fn": [
            "7cadab457a..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "306ac87886..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "02b423caae..."
          ],
          "fbp": "fb.1.1790257146973.502127809",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

6 days ago

Accepted.

Microsoft AdsLucas Okafor, lead from Sep 30, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-30T13:39:06.973Z",
        "HashedEmailAddress": "aca30f7a24...",
        "HashedPhoneNumber": "71bfc9480a...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

6 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsTyler Brown, lead from Sep 30, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1vq9ug9-q",
        "eventTimestamp": "2026-10-01T11:41:24+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "3737faa3a0..."
            },
            {
              "phoneNumber": "4af2e650cf..."
            },
            {
              "address": {
                "givenName": "b258f86148...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T3X 0A5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

6 days ago

Accepted.

Microsoft AdsTyler Brown, lead from Sep 30, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-01T11:41:24.195Z",
        "HashedEmailAddress": "3737faa3a0...",
        "HashedPhoneNumber": "4af2e650cf...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a retraction of the qualified lead

6 days ago

Retraction accepted.

Google AdsEthan Wilson, lead from Sep 29, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Qualified lead (CRO Engine)}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-10-01T12:15:29+00:00",
        "orderId": "ld-108xt4p-q"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

6 days ago

events_received: 1

MetaTyler Brown, lead from Sep 30, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790854884,
        "event_id": "ld-1vq9ug9-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "3737faa3a0..."
          ],
          "ph": [
            "6e7c4c5898..."
          ],
          "fn": [
            "b258f86148..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "8c84a8c042..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d6c5c43a04..."
          ],
          "fbp": "fb.1.1790762374897.17631981",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

7 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsGrace Patel, lead from Sep 29, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1nqmd9w-q",
        "eventTimestamp": "2026-10-01T08:36:05+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwyR3okhxNmIFgk1gLWd0KTi7J"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "cfcacb6b95..."
            },
            {
              "phoneNumber": "d55916af6f..."
            },
            {
              "address": {
                "givenName": "e010fd1ce1...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T3B 6J8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending