Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 28 minutes ago. Runs every hour.

Sent as a qualified lead

4 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsKenji Wilson, lead from Oct 2, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-16cire5-q",
        "eventTimestamp": "2026-10-03T03:14:45+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw5wYKXbYVwPgqvrjeBJYoE8k_"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8633a0590f..."
            },
            {
              "phoneNumber": "d80ced3804..."
            },
            {
              "address": {
                "givenName": "57f62077f2...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T2S 6E7"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 28 minutes ago. Runs every hour.

Sent as a qualified lead

4 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsKenji Wilson, lead from Oct 2, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-16cire5-q",
        "eventTimestamp": "2026-10-03T03:14:45+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw5wYKXbYVwPgqvrjeBJYoE8k_"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8633a0590f..."
            },
            {
              "phoneNumber": "d80ced3804..."
            },
            {
              "address": {
                "givenName": "57f62077f2...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T2S 6E7"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 162
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 152
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Sent as a qualified lead

4 days ago

events_received: 1

MetaKenji Wilson, lead from Oct 2, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790997285,
        "event_id": "ld-16cire5-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "8633a0590f..."
          ],
          "ph": [
            "8d08ef4e2c..."
          ],
          "fn": [
            "57f62077f2..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "c6aa8a46e1..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "546faf5530..."
          ],
          "fbp": "fb.1.1790478885946.583102795",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted.

Microsoft AdsKenji Wilson, lead from Oct 2, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-03T03:14:45.946Z",
        "HashedEmailAddress": "8633a0590f...",
        "HashedPhoneNumber": "d80ced3804...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsIsabel Nguyen, lead from Oct 2, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1ezwx8f-q",
        "eventTimestamp": "2026-10-03T00:22:19+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwzq9Mwqq1iEjhPKaj8aJLjsTZ"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "6465f24b98..."
            },
            {
              "phoneNumber": "ffde837be5..."
            },
            {
              "address": {
                "givenName": "eb5094069f...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T2G 7G8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

Accepted.

Microsoft AdsIsabel Nguyen, lead from Oct 2, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-03T00:22:19.311Z",
        "HashedEmailAddress": "6465f24b98...",
        "HashedPhoneNumber": "ffde837be5...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

events_received: 1

MetaIsabel Nguyen, lead from Oct 2, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790986939,
        "event_id": "ld-1ezwx8f-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "6465f24b98..."
          ],
          "ph": [
            "1ef3075df0..."
          ],
          "fn": [
            "eb5094069f..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "c484e5145c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "3b957e8ac6..."
          ],
          "fbp": "fb.1.1790554939311.991606523",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted.

Microsoft AdsZoe Hassan, lead from Oct 2, 2026Microsoft clickEmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-02T21:04:28.803Z",
        "MicrosoftClickId": "-hm8binecw4kdaauwfg8spccamv-5euh",
        "HashedEmailAddress": "50dbcfcd6e...",
        "HashedPhoneNumber": "7f27a8cb42...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

events_received: 1

MetaZoe Hassan, lead from Oct 2, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790975068,
        "event_id": "ld-162j5p6-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "50dbcfcd6e..."
          ],
          "ph": [
            "bceb0ee038..."
          ],
          "fn": [
            "9d017e2681..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "72c168e1b7..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "2fa6096bf4..."
          ],
          "fbp": "fb.1.1790715868803.550260622",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsZoe Hassan, lead from Oct 2, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-162j5p6-q",
        "eventTimestamp": "2026-10-02T21:04:28+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "50dbcfcd6e..."
            },
            {
              "phoneNumber": "7f27a8cb42..."
            },
            {
              "address": {
                "givenName": "9d017e2681...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T2E 8S4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

events_received: 1

MetaRyan Fraser, lead from Oct 2, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790959266,
        "event_id": "ld-1x4b0f3-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d99924a25f..."
          ],
          "ph": [
            "919acf4f46..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "f44b7e3047..."
          ],
          "zp": [
            "d347d715b1..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "8098659f1d..."
          ],
          "fbp": "fb.1.1790958915469.995728505",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted.

Microsoft AdsRyan Fraser, lead from Oct 2, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-02T16:41:06.469Z",
        "HashedEmailAddress": "d99924a25f...",
        "HashedPhoneNumber": "e2cc99a71b...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsRyan Fraser, lead from Oct 2, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1x4b0f3-q",
        "eventTimestamp": "2026-10-02T16:41:06+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d99924a25f..."
            },
            {
              "phoneNumber": "e2cc99a71b..."
            },
            {
              "address": {
                "givenName": "e0e3a2b647...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T2V 0H2"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

events_received: 1

MetaMaya Lee, lead from Oct 2, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790952851,
        "event_id": "ld-10stv0o-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "74ebd3745e..."
          ],
          "ph": [
            "6f10f1b2b4..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "d56221ee2a..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "c0e20689f7..."
          ],
          "fbp": "fb.1.1790952545660.260652877",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted.

Microsoft AdsMaya Lee, lead from Oct 2, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-02T14:54:11.660Z",
        "HashedEmailAddress": "74ebd3745e...",
        "HashedPhoneNumber": "a9e27f612b...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsMaya Lee, lead from Oct 2, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-10stv0o-q",
        "eventTimestamp": "2026-10-02T14:54:11+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwX98bcrcCe5tyso1f7nF32OJH"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "74ebd3745e..."
            },
            {
              "phoneNumber": "a9e27f612b..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T3M 0P6"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a retraction of the spam lead

4 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Oct 2, 2026

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-10-03T10:41:02+00:00",
        "orderId": "846b0e47-856b-4866-a7f6-0000806b07fb"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

events_received: 1

MetaLucas Ahmed, lead from Sep 30, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791020453,
        "event_id": "ld-1wk8nj6-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "067bd26380..."
          ],
          "ph": [
            "451be27c52..."
          ],
          "fn": [
            "7cadab457a..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "7259edb2e4..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "ac92ef6cf6..."
          ],
          "fbc": "fb.1.1790827841117.169.IwAR_zYGFZsS2yVXa0Lk9yvfkiwo",
          "fbp": "fb.1.1790741441117.169.25848432",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLucas Ahmed, lead from Sep 30, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1wk8nj6-q",
        "eventTimestamp": "2026-10-03T09:40:53+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwuadhkfNWGOogQrAFTAFH-zVP"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "067bd26380..."
            },
            {
              "phoneNumber": "90ad6316b1..."
            },
            {
              "address": {
                "givenName": "7cadab457a...",
                "familyName": "9af2921d3f...",
                "regionCode": "CA",
                "postalCode": "T2S 2H1"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

Accepted.

Microsoft AdsLucas Ahmed, lead from Sep 30, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-03T09:40:53.875Z",
        "HashedEmailAddress": "067bd26380...",
        "HashedPhoneNumber": "90ad6316b1...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted.

Microsoft AdsKenji Dubois, lead from Oct 2, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-02T08:43:54.517Z",
        "HashedEmailAddress": "cb61566f88...",
        "HashedPhoneNumber": "d44b8e053e...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

events_received: 1

MetaKenji Dubois, lead from Oct 2, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790930634,
        "event_id": "ld-112tgpn-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "cb61566f88..."
          ],
          "ph": [
            "23ab3bbe35..."
          ],
          "fn": [
            "57f62077f2..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "4654f22e7e..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "05d24eac47..."
          ],
          "fbc": "fb.1.1790930251518.IwAR7ojDSJifKqtSmZmjS8G9NpV9",
          "fbp": "fb.1.1790826954518.205358935",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

5 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsKenji Dubois, lead from Oct 2, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-112tgpn-q",
        "eventTimestamp": "2026-10-02T08:43:54+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwk5egdh5AEApbdsvpHM2FHgpF"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "cb61566f88..."
            },
            {
              "phoneNumber": "d44b8e053e..."
            },
            {
              "address": {
                "givenName": "57f62077f2...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T3Z 3J5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

5 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsEthan Brown, lead from Oct 1, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-10iu9bp-q",
        "eventTimestamp": "2026-10-01T20:23:20+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwK4DagvBfxZbgtmrYQctDL8Jr"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "800189c6b3..."
            },
            {
              "phoneNumber": "3b2bd9be47..."
            },
            {
              "address": {
                "givenName": "7b8bd6c0ab...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2B 1J2"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

5 days ago

Accepted.

Microsoft AdsEthan Brown, lead from Oct 1, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-01T20:23:20.231Z",
        "HashedEmailAddress": "800189c6b3...",
        "HashedPhoneNumber": "3b2bd9be47...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

5 days ago

events_received: 1

MetaEthan Brown, lead from Oct 1, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790886200,
        "event_id": "ld-10iu9bp-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "800189c6b3..."
          ],
          "ph": [
            "410f7e46ea..."
          ],
          "fn": [
            "7b8bd6c0ab..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "50157f17e4..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "8472bcbb7b..."
          ],
          "fbc": "fb.1.1790885949232.IwARZS4YMG24AfSf3ezVhA_PsQvg",
          "fbp": "fb.1.1790834360232.637352543",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending