Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 22 minutes ago. Runs every hour.

Sent as a qualified lead

2 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAisha Dubois, lead from Oct 4, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-144lxud-q",
        "eventTimestamp": "2026-10-05T03:16:27+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1f1fe79800..."
            },
            {
              "phoneNumber": "db6bc9fa60..."
            },
            {
              "address": {
                "givenName": "9e691cc3bf...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T3K 4E6"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 22 minutes ago. Runs every hour.

Sent as a qualified lead

2 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAisha Dubois, lead from Oct 4, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-144lxud-q",
        "eventTimestamp": "2026-10-05T03:16:27+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1f1fe79800..."
            },
            {
              "phoneNumber": "db6bc9fa60..."
            },
            {
              "address": {
                "givenName": "9e691cc3bf...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T3K 4E6"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 162
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 152
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Sent as a qualified lead

2 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLucas Campbell, lead from Oct 4, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-b3rzr-q",
        "eventTimestamp": "2026-10-04T16:01:04+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "3854425964..."
            },
            {
              "phoneNumber": "cb797bf2c0..."
            },
            {
              "address": {
                "givenName": "7cadab457a...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T2Y 2R7"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

2 days ago

events_received: 1

MetaLucas Campbell, lead from Oct 4, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791129664,
        "event_id": "ld-b3rzr-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "3854425964..."
          ],
          "ph": [
            "b9def49972..."
          ],
          "fn": [
            "7cadab457a..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "539608f6cc..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "60b799d180..."
          ],
          "fbc": "fb.1.1791129344733.IwARkZyA4MAo7K6RNS7LSEp0lMr1",
          "fbp": "fb.1.1790697664733.573486428",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

2 days ago

Accepted.

Microsoft AdsLucas Campbell, lead from Oct 4, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-04T16:01:04.733Z",
        "HashedEmailAddress": "3854425964...",
        "HashedPhoneNumber": "cb797bf2c0...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

events_received: 1

MetaMateo Dubois, lead from Oct 3, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791085856,
        "event_id": "ld-1wkbt15-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "3006571b0a..."
          ],
          "ph": [
            "f55cba5757..."
          ],
          "fn": [
            "34ddf679b4..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "baaa2e70bc..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "84342f32d5..."
          ],
          "fbc": "fb.1.1791085447282.IwAR0I-daaQf6lAp0lNnXXqGlrek",
          "fbp": "fb.1.1790982176282.594561576",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

Accepted.

Microsoft AdsMateo Dubois, lead from Oct 3, 2026Microsoft clickEmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-04T03:50:56.282Z",
        "MicrosoftClickId": "jqvbqklqxseg-zqacyuj9h7uyysfbb5q",
        "HashedEmailAddress": "3006571b0a...",
        "HashedPhoneNumber": "7e9294f009...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsMateo Dubois, lead from Oct 3, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1wkbt15-q",
        "eventTimestamp": "2026-10-04T03:50:56+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "3006571b0a..."
            },
            {
              "phoneNumber": "7e9294f009..."
            },
            {
              "address": {
                "givenName": "34ddf679b4...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T3H 7B1"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

3 days ago

Accepted.

Microsoft AdsCaleb Garcia, lead from Oct 3, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-03T21:45:52.057Z",
        "HashedEmailAddress": "01825bd144...",
        "HashedPhoneNumber": "8a6ae9990b...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

events_received: 1

MetaCaleb Garcia, lead from Oct 3, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791063952,
        "event_id": "ld-1vqczy8-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "01825bd144..."
          ],
          "ph": [
            "58dd5c12ae..."
          ],
          "fn": [
            "813a0c3c8e..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "3dd9a761fa..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "14652a190f..."
          ],
          "fbp": "fb.1.1790891152057.590003966",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsCaleb Garcia, lead from Oct 3, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1vqczy8-q",
        "eventTimestamp": "2026-10-03T21:45:52+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwKSfHk17bsg7E_QTbW1J2fbmk"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "01825bd144..."
            },
            {
              "phoneNumber": "8a6ae9990b..."
            },
            {
              "address": {
                "givenName": "813a0c3c8e...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T2B 3E2"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

3 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsWei Garcia, lead from Oct 2, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1wubeq4-q",
        "eventTimestamp": "2026-10-04T18:07:34+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "75cedba32f..."
            },
            {
              "phoneNumber": "26c1b42ca4..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T2E 5G0"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

3 days ago

Accepted.

Microsoft AdsWei Garcia, lead from Oct 2, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-04T18:07:34.002Z",
        "HashedEmailAddress": "75cedba32f...",
        "HashedPhoneNumber": "26c1b42ca4...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

events_received: 1

MetaWei Garcia, lead from Oct 2, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791137254,
        "event_id": "ld-1wubeq4-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "75cedba32f..."
          ],
          "ph": [
            "785ecd251a..."
          ],
          "fn": [
            "1ed2b38c11..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "890f69bbd1..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "808151d596..."
          ],
          "fbc": "fb.1.1790976042156.IwARtGlNW1paMhLh4aH8lSznEY-C",
          "fbp": "fb.1.1790803535155.813243798",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

Accepted.

Microsoft AdsChloe Nguyen, lead from Oct 3, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-03T15:40:47.831Z",
        "HashedEmailAddress": "d858294272...",
        "HashedPhoneNumber": "711d7db3c1...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

events_received: 1

MetaChloe Nguyen, lead from Oct 3, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791042047,
        "event_id": "ld-1w0cln7-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d858294272..."
          ],
          "ph": [
            "9cbf8a66a0..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "be9885104d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "a7f2052fa2..."
          ],
          "fbp": "fb.1.1790990207832.155896748",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsChloe Nguyen, lead from Oct 3, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1w0cln7-q",
        "eventTimestamp": "2026-10-03T15:40:47+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwzGi_sXtIfbDz-VDTlbZJeJuB"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d858294272..."
            },
            {
              "phoneNumber": "711d7db3c1..."
            },
            {
              "address": {
                "givenName": "ec5c41c127...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T2G 2B7"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

3 days ago

events_received: 1

MetaSofia Patel, lead from Oct 3, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791020143,
        "event_id": "ld-1xeam42-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "7e43c395dd..."
          ],
          "ph": [
            "7a90df2033..."
          ],
          "fn": [
            "86846e84f9..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "e998af4190..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "50c697b928..."
          ],
          "fbp": "fb.1.1790328943606.380071936",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsSofia Patel, lead from Oct 3, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1xeam42-q",
        "eventTimestamp": "2026-10-03T09:35:43+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwE6-2ilP0a-TfuoCwvepq_0hX"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "7e43c395dd..."
            },
            {
              "phoneNumber": "0165b97860..."
            },
            {
              "address": {
                "givenName": "86846e84f9...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T3B 4M5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

3 days ago

Accepted.

Microsoft AdsSofia Patel, lead from Oct 3, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-03T09:35:43.606Z",
        "HashedEmailAddress": "7e43c395dd...",
        "HashedPhoneNumber": "0165b97860...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsSofia Wilson, lead from Oct 3, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-15ijyb8-q",
        "eventTimestamp": "2026-10-03T08:04:27+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "3cdeb97763..."
            },
            {
              "phoneNumber": "db6bc9fa60..."
            },
            {
              "address": {
                "givenName": "86846e84f9...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T3X 3J7"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

events_received: 1

MetaSofia Wilson, lead from Oct 3, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791014667,
        "event_id": "ld-15ijyb8-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "3cdeb97763..."
          ],
          "ph": [
            "bfe6001673..."
          ],
          "fn": [
            "86846e84f9..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "5326349aae..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f2f5457b55..."
          ],
          "fbc": "fb.1.1791014553550.IwAR97KJkCIPb__tfjBvmr3Dm7va",
          "fbp": "fb.1.1790409867550.960669690",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted.

Microsoft AdsSofia Wilson, lead from Oct 3, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-03T08:04:27.550Z",
        "HashedEmailAddress": "3cdeb97763...",
        "HashedPhoneNumber": "db6bc9fa60...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted.

Microsoft AdsArjun Lee, lead from Oct 2, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-03T03:30:39.380Z",
        "HashedEmailAddress": "9653807e84...",
        "HashedPhoneNumber": "500d9d88e0...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsArjun Lee, lead from Oct 2, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1xoa7t1-q",
        "eventTimestamp": "2026-10-03T03:30:39+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "9653807e84..."
            },
            {
              "phoneNumber": "500d9d88e0..."
            },
            {
              "address": {
                "givenName": "fa4f7155e1...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T3G 8H4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

events_received: 1

MetaArjun Lee, lead from Oct 2, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790998239,
        "event_id": "ld-1xoa7t1-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "9653807e84..."
          ],
          "ph": [
            "4469e3a2dc..."
          ],
          "fn": [
            "fa4f7155e1..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "0ca3b09804..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1e89f4fbc0..."
          ],
          "fbp": "fb.1.1790998139381.446413245",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending