| Pattern | Win rate | Tests | Median win | Where | Last result |
|---|---|---|---|---|---|
| Outcome-led hero headline Hero | 33%1 won · 1 lost · 1 unclear | 3 | +29% | Fitness, Home services | 2 days ago |
Won includes directional up from Tier B before/after reads, which carry less weight than A/B wins. Lost includes directional down. Clients never see this page.