varsity_26q2_home_online-bookingEnded May 10, 2026: the flag is off and visitors see the control.
| Window | Sessions | consult booked | Rate |
|---|---|---|---|
| 28 days before | 3,061 | 66 | 2.16% |
| 28 days after | 3,061 | 68 |
Make 'Book online' the primary button and move 'Call us' to secondary.
We made online booking the main button
Make 'Book online' the primary button and move 'Call us' to secondary. On Varsity Orthodontics, this should lift consult booked.
The effect, if any, was smaller than this site's traffic can detect.
most visits happen outside office hours
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
No evidence attached.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
No comments yet.
Tier B: 28 days after vs 28 before: 57% chance the rate went up. Before/after comparisons are directional: they cannot separate this change from everything else that moved.
Across all clients: won 3 of 3, median win +30%. Thin evidence: fewer than 3 tests in this vertical.
What happened on similar sites, not a forecast for this one.
consult_bookedcatch-cro-online-booking-primaryBrad Williamson: approve
Apr 5, 2:04 PM
Proposed
Apr 3, 2:04 PM