Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

282-609-0361 · Qualified lead (CRO Engine)

Sent: 111
Rejected: 5
Retracted: 1

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 22 minutes ago. Runs every hour.

Sent as a qualified lead

4 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsJordan Campbell, lead from Oct 2, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1slhgb7-q",
        "eventTimestamp": "2026-10-02T14:48:32+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d94ceb9a2d..."
            },
            {
              "phoneNumber": "06ce0761af..."
            },
            {
              "address": {
                "givenName": "136c676576...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T2C 1L6"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

282-609-0361 · Qualified lead (CRO Engine)

Sent: 111
Rejected: 5
Retracted: 1

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 22 minutes ago. Runs every hour.

Sent as a qualified lead

4 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsJordan Campbell, lead from Oct 2, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1slhgb7-q",
        "eventTimestamp": "2026-10-02T14:48:32+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d94ceb9a2d..."
            },
            {
              "phoneNumber": "06ce0761af..."
            },
            {
              "address": {
                "givenName": "136c676576...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T2C 1L6"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000003412947218 · QualifiedLead

Sent: 116
Rejected: 0
Retracted: 0

Can match qualified leads100%

58% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$150 per qualified lead.

Sent as a qualified lead

4 days ago

events_received: 1

MetaNoah Garcia, lead from Sep 29, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791019522,
        "event_id": "ld-1wskwez-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "f489fc2490..."
          ],
          "ph": [
            "79b8ca0aae..."
          ],
          "fn": [
            "cf3a3bbe33..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "70d9d1d1ce..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "c3fe6c46cb..."
          ],
          "fbc": "fb.1.1790690667550.IwARVBfXbZIG4eUdoAS4AJh9RD6Q",
          "fbp": "fb.1.1790604267550.896344236",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsNoah Garcia, lead from Sep 29, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1wskwez-q",
        "eventTimestamp": "2026-10-03T09:25:22+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "f489fc2490..."
            },
            {
              "phoneNumber": "65cebd632d..."
            },
            {
              "address": {
                "givenName": "cf3a3bbe33...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T2R 5A2"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsMateo Garcia, lead from Oct 2, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1vip3m-q",
        "eventTimestamp": "2026-10-02T09:15:10+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "3e5fb1ec4d..."
            },
            {
              "phoneNumber": "5a529512f1..."
            },
            {
              "address": {
                "givenName": "34ddf679b4...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T2X 6H7"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

events_received: 1

MetaMateo Garcia, lead from Oct 2, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790932510,
        "event_id": "ld-1vip3m-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "3e5fb1ec4d..."
          ],
          "ph": [
            "8d4da34ffc..."
          ],
          "fn": [
            "34ddf679b4..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "5b5e431320..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "e7ecb6eb63..."
          ],
          "fbc": "fb.1.1790932424407.IwARppF_m8WgBfTkk-3P3COJU2gL",
          "fbp": "fb.1.1790414110407.390213320",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

5 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsRyan Okafor, lead from Oct 2, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1svh206-q",
        "eventTimestamp": "2026-10-02T06:43:38+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwC6ii9baA7kof17ZuLmCiQBT9"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "7fd625b313..."
            },
            {
              "phoneNumber": "711d7db3c1..."
            },
            {
              "address": {
                "givenName": "e0e3a2b647...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T3Z 1S5"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

5 days ago

events_received: 1

MetaRyan Okafor, lead from Oct 2, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790923418,
        "event_id": "ld-1svh206-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "7fd625b313..."
          ],
          "ph": [
            "9cbf8a66a0..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "5a6069007d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d201e0ce07..."
          ],
          "fbp": "fb.1.1790405018570.156643483",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

5 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsSofia Chen, lead from Oct 1, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-25iasl-q",
        "eventTimestamp": "2026-10-02T02:10:53+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwj-QeghnpEcaojS89oNFQTyEI"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "e4a39b2abf..."
            },
            {
              "phoneNumber": "9885c6e065..."
            },
            {
              "address": {
                "givenName": "86846e84f9...",
                "familyName": "3abd72ec63...",
                "regionCode": "CA",
                "postalCode": "T3C 0N5"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

5 days ago

events_received: 1

MetaSofia Chen, lead from Oct 1, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790907053,
        "event_id": "ld-25iasl-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "e4a39b2abf..."
          ],
          "ph": [
            "da9390012b..."
          ],
          "fn": [
            "86846e84f9..."
          ],
          "ln": [
            "3abd72ec63..."
          ],
          "zp": [
            "0d8c1e7d6c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "799ea27618..."
          ],
          "fbc": "fb.1.1790906799264.IwAR3E47UquFtq2yFNRd6knEdIss",
          "fbp": "fb.1.1790475053264.679508861",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

5 days ago

events_received: 1

MetaArjun Okafor, lead from Oct 1, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790881596,
        "event_id": "ld-1bjhpo-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "6e86dd2f55..."
          ],
          "ph": [
            "5801047cc6..."
          ],
          "fn": [
            "fa4f7155e1..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "0c29b6bfb9..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "959d72455d..."
          ],
          "fbc": "fb.1.1790881596121.4285.IwARy59cnRmYfGiiDcwlILXEHcqo",
          "fbp": "fb.1.1790795196121.4285.506564722",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

5 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsArjun Okafor, lead from Oct 1, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1bjhpo-q",
        "eventTimestamp": "2026-10-01T19:06:36+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwnNqad-Wi88AI1hZghbmtPnqA"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "6e86dd2f55..."
            },
            {
              "phoneNumber": "7cdabf2d72..."
            },
            {
              "address": {
                "givenName": "fa4f7155e1...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T2C 4J1"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Rejected: qualified lead

5 days ago

The click is older than this conversion action's click-through window.

Google AdsHannah Dubois, lead from Oct 1, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1uunok6-q",
        "eventTimestamp": "2026-10-02T16:06:08+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "fe21985c85..."
            },
            {
              "phoneNumber": "abfeaf9b11..."
            },
            {
              "address": {
                "givenName": "fc881aa34d...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T2K 6S2"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

5 days ago

events_received: 1

MetaHannah Dubois, lead from Oct 1, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790957168,
        "event_id": "ld-1uunok6-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "fe21985c85..."
          ],
          "ph": [
            "a1f6f8211c..."
          ],
          "fn": [
            "fc881aa34d..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "750df0b856..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "e482c9af5a..."
          ],
          "fbp": "fb.1.1790836000938.617548714",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

6 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsDaniel Fraser, lead from Sep 29, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-2mw4wr-q",
        "eventTimestamp": "2026-10-02T07:30:37+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "2f120284ae..."
            },
            {
              "phoneNumber": "47530a2d23..."
            },
            {
              "address": {
                "givenName": "bd3dae5fb9...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T3R 0A1"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

6 days ago

events_received: 1

MetaDaniel Fraser, lead from Sep 29, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790926237,
        "event_id": "ld-2mw4wr-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "2f120284ae..."
          ],
          "ph": [
            "02281588f5..."
          ],
          "fn": [
            "bd3dae5fb9..."
          ],
          "ln": [
            "f44b7e3047..."
          ],
          "zp": [
            "2f7d212aea..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f91a72e748..."
          ],
          "fbp": "fb.1.1790665407154.475279367",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

6 days ago

events_received: 1

MetaLiam Patel, lead from Sep 30, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790807043,
        "event_id": "ld-1xwjb6v-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "babfd38697..."
          ],
          "ph": [
            "25c8f821a4..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "6cfec221df..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "660893f81e..."
          ],
          "fbc": "fb.1.1790807043060.204.IwAREpLeLx8mDvAnitCk5gp1Dnak",
          "fbp": "fb.1.1790720643060.204.609192352",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

6 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAisha Thompson, lead from Sep 30, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-25f5am-q",
        "eventTimestamp": "2026-09-30T21:53:44+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d344184ced..."
            },
            {
              "phoneNumber": "f574054813..."
            },
            {
              "address": {
                "givenName": "9e691cc3bf...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3T 3B4"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

6 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLiam Patel, lead from Sep 30, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1xwjb6v-q",
        "eventTimestamp": "2026-09-30T22:24:03+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "babfd38697..."
            },
            {
              "phoneNumber": "2494ba2aeb..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T2A 1J8"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

6 days ago

events_received: 1

MetaAisha Thompson, lead from Sep 30, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790805224,
        "event_id": "ld-25f5am-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d344184ced..."
          ],
          "ph": [
            "3038d6ad9d..."
          ],
          "fn": [
            "9e691cc3bf..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "550c08227f..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "cd5fd98cde..."
          ],
          "fbc": "fb.1.1790805224692.8572.IwARt8AjIRdHLTNkzVM-q37MZhac",
          "fbp": "fb.1.1790718824692.8572.259975831",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

7 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsSofia Nguyen, lead from Sep 29, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1bgc7p-q",
        "eventTimestamp": "2026-09-30T00:40:53+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwRqp2auXZIK2Bn5x-OncBK0kZ"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4883a35a14..."
            },
            {
              "phoneNumber": "6bfa9aef77..."
            },
            {
              "address": {
                "givenName": "86846e84f9...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T2T 8K7"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

7 days ago

events_received: 1

MetaSofia Nguyen, lead from Sep 29, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790728853,
        "event_id": "ld-1bgc7p-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4883a35a14..."
          ],
          "ph": [
            "be5f924dec..."
          ],
          "fn": [
            "86846e84f9..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "acbb268de8..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "37ab27d93f..."
          ],
          "fbc": "fb.1.1790728853264.2856.IwARJo37yVNTh7jfLu3WXXU0qHKo",
          "fbp": "fb.1.1790642453264.2856.778689175",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

7 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOmar Campbell, lead from Sep 29, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1y6iwvu-q",
        "eventTimestamp": "2026-09-29T22:09:21+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "2f3c4cab6b..."
            },
            {
              "phoneNumber": "a3ef0441ad..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T2P 1M6"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

7 days ago

events_received: 1

MetaOmar Campbell, lead from Sep 29, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790719761,
        "event_id": "ld-1y6iwvu-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "2f3c4cab6b..."
          ],
          "ph": [
            "e80185d026..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "4379decc26..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "16218fc9ca..."
          ],
          "fbp": "fb.1.1790719463428.592471971",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

7 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAmara Dubois, lead from Sep 29, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-11gqiq-q",
        "eventTimestamp": "2026-09-29T17:36:36+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "11ffb7854c..."
            },
            {
              "phoneNumber": "e56d84bcad..."
            },
            {
              "address": {
                "givenName": "f040d5d0d2...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T3W 2K4"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

7 days ago

events_received: 1

MetaAmara Dubois, lead from Sep 29, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790703396,
        "event_id": "ld-11gqiq-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "11ffb7854c..."
          ],
          "ph": [
            "c6e0d4acb6..."
          ],
          "fn": [
            "f040d5d0d2..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "9d0c1314fb..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f94569bef5..."
          ],
          "fbp": "fb.1.1790012196121.518999892",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending