Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

282-609-0361 · Qualified lead (CRO Engine)

Sent: 111
Rejected: 5
Retracted: 1

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 1 hour ago. Runs every hour.

Sent as a retraction of the qualified lead

7 days ago

Retraction accepted.

Google AdsWei Morin, lead from Sep 28, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/2826090361:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/2826090361/conversionActions/{Qualified lead (CRO Engine)}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-30T16:08:07+00:00",
        "orderId": "ld-x59lm1-q"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

282-609-0361 · Qualified lead (CRO Engine)

Sent: 111
Rejected: 5
Retracted: 1

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 1 hour ago. Runs every hour.

Sent as a retraction of the qualified lead

7 days ago

Retraction accepted.

Google AdsWei Morin, lead from Sep 28, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/2826090361:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/2826090361/conversionActions/{Qualified lead (CRO Engine)}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-30T16:08:07+00:00",
        "orderId": "ld-x59lm1-q"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000003412947218 · QualifiedLead

Sent: 116
Rejected: 0
Retracted: 0

Can match qualified leads100%

58% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$150 per qualified lead.

Sent as a qualified lead

7 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsKenji Nguyen, lead from Sep 29, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1yoms0z-q",
        "eventTimestamp": "2026-09-29T10:32:18+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d6757e6586..."
            },
            {
              "phoneNumber": "d761856bf8..."
            },
            {
              "address": {
                "givenName": "57f62077f2...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T3Z 4H4"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

7 days ago

events_received: 1

MetaKenji Nguyen, lead from Sep 29, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790677938,
        "event_id": "ld-1yoms0z-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d6757e6586..."
          ],
          "ph": [
            "9db06f639f..."
          ],
          "fn": [
            "57f62077f2..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "011d7ff929..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "c3d93a6e49..."
          ],
          "fbp": "fb.1.1790677677979.265346803",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

8 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLucas Hassan, lead from Sep 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1wilaq0-q",
        "eventTimestamp": "2026-09-29T05:59:33+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d87ac7d136..."
            },
            {
              "phoneNumber": "f7fe7e7787..."
            },
            {
              "address": {
                "givenName": "7cadab457a...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T2J 3S0"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

8 days ago

events_received: 1

MetaLucas Hassan, lead from Sep 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790661573,
        "event_id": "ld-1wilaq0-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d87ac7d136..."
          ],
          "ph": [
            "77eec9f19c..."
          ],
          "fn": [
            "7cadab457a..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "6821d78c1e..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "e66e3c52a8..."
          ],
          "fbp": "fb.1.1790143173672.729655178",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

8 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAisha Morin, lead from Sep 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1xck3sx-q",
        "eventTimestamp": "2026-09-28T21:54:39+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4c6d172345..."
            },
            {
              "phoneNumber": "2494ba2aeb..."
            },
            {
              "address": {
                "givenName": "9e691cc3bf...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T2V 7L5"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

8 days ago

events_received: 1

MetaAisha Morin, lead from Sep 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790632479,
        "event_id": "ld-1xck3sx-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4c6d172345..."
          ],
          "ph": [
            "25c8f821a4..."
          ],
          "fn": [
            "9e691cc3bf..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "cc18958267..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "6bf36e3148..."
          ],
          "fbp": "fb.1.1790632288795.579976372",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

8 days ago

events_received: 1

MetaFatima Singh, lead from Sep 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790627024,
        "event_id": "ld-7hxft-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "0c46b7707f..."
          ],
          "ph": [
            "36d8f7feca..."
          ],
          "fn": [
            "10c932ece8..."
          ],
          "ln": [
            "f4d25158cc..."
          ],
          "zp": [
            "eab8686e2b..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "4c427e9472..."
          ],
          "fbp": "fb.1.1790108624692.880624436",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

8 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsFatima Singh, lead from Sep 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-7hxft-q",
        "eventTimestamp": "2026-09-28T20:23:44+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0c46b7707f..."
            },
            {
              "phoneNumber": "8f04f7ed19..."
            },
            {
              "address": {
                "givenName": "10c932ece8...",
                "familyName": "f4d25158cc...",
                "regionCode": "CA",
                "postalCode": "T2Y 8P5"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

8 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsWei Morin, lead from Sep 28, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-x59lm1-q",
        "eventTimestamp": "2026-09-28T10:31:57+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwu8B8e6kqhVFk0ZaW_01To7OL"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a53a3ee23f..."
            },
            {
              "phoneNumber": "98f0551ba4..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T2Y 4T4"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

8 days ago

events_received: 1

MetaWei Morin, lead from Sep 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790591517,
        "event_id": "ld-x59lm1-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a53a3ee23f..."
          ],
          "ph": [
            "c21939dcac..."
          ],
          "fn": [
            "1ed2b38c11..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "dbf2348498..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "50adedee26..."
          ],
          "fbp": "fb.1.1790591452042.206092040",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsJordan Roy, lead from Sep 27, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-sw8byx-q",
        "eventTimestamp": "2026-09-28T05:58:06+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw-O3tCMRAApwcWK6Oz3bqYjHF"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "26ad834ebc..."
            },
            {
              "phoneNumber": "d04f3fb8e1..."
            },
            {
              "address": {
                "givenName": "136c676576...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T2J 0A8"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

9 days ago

events_received: 1

MetaJordan Roy, lead from Sep 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790575086,
        "event_id": "ld-sw8byx-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "26ad834ebc..."
          ],
          "ph": [
            "5c9cb4a081..."
          ],
          "fn": [
            "136c676576..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "7287ef0328..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "2da7936c29..."
          ],
          "fbp": "fb.1.1790574890151.552519656",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

events_received: 1

MetaAva Dubois, lead from Sep 26, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790643531,
        "event_id": "ld-1y6m2dt-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "608aa5223b..."
          ],
          "ph": [
            "8d4da34ffc..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "5b679480ea..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "899bb6fbc9..."
          ],
          "fbc": "fb.1.1790265213040.IwAR0nT2EvP238GHQPkd273jOyIY",
          "fbp": "fb.1.1789882210407.246568498",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAva Dubois, lead from Sep 26, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1y6m2dt-q",
        "eventTimestamp": "2026-09-29T00:58:51+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "608aa5223b..."
            },
            {
              "phoneNumber": "5a529512f1..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T3B 4R8"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

10 days ago

events_received: 1

MetaAmara Okafor, lead from Sep 26, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790474281,
        "event_id": "ld-5rjft6-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "3e40100c4b..."
          ],
          "ph": [
            "f15d41217c..."
          ],
          "fn": [
            "f040d5d0d2..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "d8546a4503..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "ac1bc25343..."
          ],
          "fbp": "fb.1.1790318761836.960056743",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

10 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAmara Okafor, lead from Sep 26, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-5rjft6-q",
        "eventTimestamp": "2026-09-27T01:58:01+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwbu8RPFOfTiXjQNG4rJZLA4XD"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "3e40100c4b..."
            },
            {
              "phoneNumber": "f513b1afaa..."
            },
            {
              "address": {
                "givenName": "f040d5d0d2...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T2G 8H4"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

10 days ago

events_received: 1

MetaEmily Nguyen, lead from Sep 26, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790457916,
        "event_id": "ld-1xcn9aw-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "6f1d0ae82e..."
          ],
          "ph": [
            "c21939dcac..."
          ],
          "fn": [
            "e8e9689dea..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "0c8b4f7766..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "93f67a0608..."
          ],
          "fbc": "fb.1.1790400713930.IwARtXpZhzJ-kOOKNA178rTVFoIa",
          "fbp": "fb.1.1790302396530.676958380",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

10 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsEmily Nguyen, lead from Sep 26, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1xcn9aw-q",
        "eventTimestamp": "2026-09-26T21:25:16+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "6f1d0ae82e..."
            },
            {
              "phoneNumber": "98f0551ba4..."
            },
            {
              "address": {
                "givenName": "e8e9689dea...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T3R 8P3"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

10 days ago

events_received: 1

MetaOwen Brown, lead from Sep 26, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790448824,
        "event_id": "ld-61j1i5-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "01f486fcc7..."
          ],
          "ph": [
            "89bf01c4ff..."
          ],
          "fn": [
            "b8746e3fc5..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "f259846a67..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "3d031626a5..."
          ],
          "fbc": "fb.1.1790267240292.IwAROJBOeDtI7vFeaZzJHqo-WK2A",
          "fbp": "fb.1.1790362424692.8572.844522640",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

10 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOwen Brown, lead from Sep 26, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-61j1i5-q",
        "eventTimestamp": "2026-09-26T18:53:44+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "01f486fcc7..."
            },
            {
              "phoneNumber": "0dffe0c5e6..."
            },
            {
              "address": {
                "givenName": "b8746e3fc5...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2L 8B1"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

10 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsWei Fraser, lead from Sep 26, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-43ltnc-q",
        "eventTimestamp": "2026-09-26T11:49:27+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "3e2c408c67..."
            },
            {
              "phoneNumber": "94a51b95de..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T3M 6R0"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

10 days ago

events_received: 1

MetaWei Fraser, lead from Sep 26, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790423367,
        "event_id": "ld-43ltnc-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "3e2c408c67..."
          ],
          "ph": [
            "149a0a6d72..."
          ],
          "fn": [
            "1ed2b38c11..."
          ],
          "ln": [
            "f44b7e3047..."
          ],
          "zp": [
            "ef04e27432..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f18486e376..."
          ],
          "fbc": "fb.1.1790423367550.IwARMhVfpJaRMpDJjad7Nau4zgnL",
          "fbp": "fb.1.1790336967550.534081076",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

11 days ago

events_received: 1

MetaMateo Campbell, lead from Sep 25, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790397910,
        "event_id": "ld-4dlfcb-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "6ba7ba8d9d..."
          ],
          "ph": [
            "423b9125cb..."
          ],
          "fn": [
            "34ddf679b4..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "212b207353..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "58e025e839..."
          ],
          "fbp": "fb.1.1790397577407.714063804",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending