Is it working? What the program has changed for this client since Dec 16, 2025, in the numbers they care about.

Label 2 new leads

Converting better since Dec 16, 2025

A higher share of visitors become leads than before Catch: 2.2% now, 1.8% before.

Tests won and shipped2
Qualified leads, 60 days52
Sent to the ad platforms50

Show6 months 12 months Since before Catch

Leads a month (last 3 months)

19%higher than before Catch

Visitors who become leads

18%higher than before Catch

Qualified leads (last 60 days)

Leads are up 19% since testing started

Leads

Against the 5 months before testing started. Spam is filtered out.

Qualified
Not qualified
Before Catch
Before-Catch average: 261 a month
Change shipped

Show as a table

Leads by month
Month	Leads	Qualified	Not qualified	Spam filtered	Changes shipped
July 2025	243	161	82	15
August 2025	257	176	81	15
September 2025	271	190	81	16
October 2025	267	188	79	16
November 2025	268	197	71	16
December 2025	272	197	75	16
January 2026	268	191	77	16
February 2026	251	175	76	15
March 2026	279	185	94	17	1
April 2026	314	232	82	19
May 2026	316	218	98	19	2
June 2026	298	220	78	18
July 2026	313	211	102	19
August 2026	304	215	89	18
September 2026	314	231	83	19

2.2% of visitors become leads, up from 1.8%

Conversion

Traffic rises and falls with the seasons; this rate shows whether the site itself converts better.

Visitors who became leads
Before Catch
Change shipped

Show as a table

Share of visitors who became leads, by month
Month	Visits	Leads	Rate
July 2025	13,301	243	1.83%
August 2025	14,425	257	1.78%
September 2025	14,696	271	1.84%
October 2025	14,494	267	1.84%
November 2025	14,371	268	1.86%
December 2025	14,452	272	1.88%
January 2026	14,690	268	1.82%
February 2026	13,976	251	1.80%
March 2026	14,807	279	1.88%
April 2026	14,979	314	2.10%
May 2026	14,953	316	2.11%
June 2026	13,747	298	2.17%
July 2026	14,108	313	2.22%
August 2026	14,274	304	2.13%
September 2026	14,599	314	2.15%

Most qualified leads first found the site through Google Ads

Channels

Last 60 days. How each lead first found the site, from every visit PostHog saw before the form.

52qualified leads

Google Ads24 of 40 · 60%
Direct18 of 35 · 51%
Meta ads10 of 14 · 71%
Solid: qualified leads. Faded: all leads from that channel.

Show as a table

Leads by channel
Channel	Leads	Qualified	Qualified share
Google Ads	40	24	60%
Direct	35	18	51%
Meta ads	14	10	71%

More qualified journeys start with Google Ads than end with it (24 first visits, 15 last). More end with direct visits (25 last visits, 18 first).

50 qualified leads went back to Google Ads and Meta in the last 60 days, so the ads learn which clicks turn into good leads. Ad sync

2 changes shipped in this period

Changes

The numbers match the blue markers on the charts.

2We added call and book buttons that stay on screen on phones

Running now

All tests

100-night sleep trial under Add to cart
Shipping in 24h window
Decided: rolling out
Monthly payment under the priceApproved. Catch is building it.

Is it working? What the program has changed for this client since Dec 16, 2025, in the numbers they care about.

Label 2 new leads

Converting better since Dec 16, 2025

A higher share of visitors become leads than before Catch: 2.2% now, 1.8% before.

Tests won and shipped2
Qualified leads, 60 days52
Sent to the ad platforms50

Show6 months 12 months Since before Catch

Leads a month (last 3 months)

19%higher than before Catch

Visitors who become leads

18%higher than before Catch

Qualified leads (last 60 days)

Leads are up 19% since testing started

Leads

Against the 5 months before testing started. Spam is filtered out.

Qualified
Not qualified
Before Catch
Before-Catch average: 261 a month
Change shipped

Show as a table

Leads by month
Month	Leads	Qualified	Not qualified	Spam filtered	Changes shipped
July 2025	243	161	82	15
August 2025	257	176	81	15
September 2025	271	190	81	16
October 2025	267	188	79	16
November 2025	268	197	71	16
December 2025	272	197	75	16
January 2026	268	191	77	16
February 2026	251	175	76	15
March 2026	279	185	94	17	1
April 2026	314	232	82	19
May 2026	316	218	98	19	2
June 2026	298	220	78	18
July 2026	313	211	102	19
August 2026	304	215	89	18
September 2026	314	231	83	19

2.2% of visitors become leads, up from 1.8%

Conversion

Traffic rises and falls with the seasons; this rate shows whether the site itself converts better.

Visitors who became leads
Before Catch
Change shipped

Show as a table

Share of visitors who became leads, by month
Month	Visits	Leads	Rate
July 2025	13,301	243	1.83%
August 2025	14,425	257	1.78%
September 2025	14,696	271	1.84%
October 2025	14,494	267	1.84%
November 2025	14,371	268	1.86%
December 2025	14,452	272	1.88%
January 2026	14,690	268	1.82%
February 2026	13,976	251	1.80%
March 2026	14,807	279	1.88%
April 2026	14,979	314	2.10%
May 2026	14,953	316	2.11%
June 2026	13,747	298	2.17%
July 2026	14,108	313	2.22%
August 2026	14,274	304	2.13%
September 2026	14,599	314	2.15%

Most qualified leads first found the site through Google Ads

Channels

Last 60 days. How each lead first found the site, from every visit PostHog saw before the form.

52qualified leads

Google Ads24 of 40 · 60%
Direct18 of 35 · 51%
Meta ads10 of 14 · 71%
Solid: qualified leads. Faded: all leads from that channel.

Show as a table

Leads by channel
Channel	Leads	Qualified	Qualified share
Google Ads	40	24	60%
Direct	35	18	51%
Meta ads	14	10	71%

More qualified journeys start with Google Ads than end with it (24 first visits, 15 last). More end with direct visits (25 last visits, 18 first).

50 qualified leads went back to Google Ads and Meta in the last 60 days, so the ads learn which clicks turn into good leads. Ad sync

2 changes shipped in this period

Changes

The numbers match the blue markers on the charts.

2We added call and book buttons that stay on screen on phones

Running now

All tests

100-night sleep trial under Add to cart
Shipping in 24h window
Decided: rolling out
Monthly payment under the priceApproved. Catch is building it.