bowvalley_26q3_hybrid-mattress_guarantee-beside| Arm | Visitors | purchase | Rate |
|---|---|---|---|
| Control | 4,651 | 102 | 2.19% |
| Variant Better | 4,812 | 127 | 2.64% |
Call: Max duration (42 days) reached. 92% chance the variant beats control (threshold 90%).
Computed by Website OS from raw counts. PostHog's own significance flag is stored but never used for the call.
1 line with a moon icon under Add to cart: '100-night sleep trial, free returns'.
Put your 100-night sleep trial right under the Add to cart button
State the guarantee or trial in 1 line directly under the main button. On Bow Valley Mattress, this should lift purchase.
The guarantee answered the last hesitation at the moment of action.
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
No evidence attached.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
No comments yet.
Not tried in retail yet. Won 1 of 2 elsewhere
Across all clients: won 1 of 2, median win +12%.
What happened on similar sites, not a forecast for this one.
purchasecatch-cro-guarantee-beside-ctaAuto-ship (low risk): approve
Aug 18, 1:14 PM
Proposed
Aug 16, 1:14 PM