Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 6 minutes ago. Runs every hour.

Sent as a qualified lead

12 days ago

Accepted.

Microsoft AdsFatima Lee, lead from Sep 24, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-24T15:05:21.836Z",
        "HashedEmailAddress": "b601ef4348...",
        "HashedPhoneNumber": "4af2e650cf...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 6 minutes ago. Runs every hour.

Sent as a qualified lead

12 days ago

Accepted.

Microsoft AdsFatima Lee, lead from Sep 24, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-24T15:05:21.836Z",
        "HashedEmailAddress": "b601ef4348...",
        "HashedPhoneNumber": "4af2e650cf...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 162
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 152
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Sent as a qualified lead

12 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsFatima Lee, lead from Sep 24, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-56eu1j-q",
        "eventTimestamp": "2026-09-24T15:05:21+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw2jPcpFvOalgUtmS11zlpacLE"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "b601ef4348..."
            },
            {
              "phoneNumber": "4af2e650cf..."
            },
            {
              "address": {
                "givenName": "10c932ece8...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T3Z 5G5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

12 days ago

events_received: 1

MetaFatima Lee, lead from Sep 24, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790262321,
        "event_id": "ld-56eu1j-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "b601ef4348..."
          ],
          "ph": [
            "6e7c4c5898..."
          ],
          "fn": [
            "10c932ece8..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "b6eaac5525..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "fba657619e..."
          ],
          "fbp": "fb.1.1790262268836.458120650",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted.

Microsoft AdsIsabel Kowalski, lead from Sep 24, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-24T07:29:01.554Z",
        "HashedEmailAddress": "12aaa4b76d...",
        "HashedPhoneNumber": "ce13617d1f...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsIsabel Kowalski, lead from Sep 24, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-11h7pcd-q",
        "eventTimestamp": "2026-09-24T07:29:01+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwIradwbtybSctkmTY1-iYGqA5"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "12aaa4b76d..."
            },
            {
              "phoneNumber": "ce13617d1f..."
            },
            {
              "address": {
                "givenName": "eb5094069f...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T3T 1N8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

13 days ago

events_received: 1

MetaIsabel Kowalski, lead from Sep 24, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790234941,
        "event_id": "ld-11h7pcd-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "12aaa4b76d..."
          ],
          "ph": [
            "920aaa79a9..."
          ],
          "fn": [
            "eb5094069f..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "6e7bee6612..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "bcfc23e8cb..."
          ],
          "fbp": "fb.1.1790079421554.725453789",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted.

Microsoft AdsNadia Singh, lead from Sep 23, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-24T02:44:47.550Z",
        "HashedEmailAddress": "ee87520a50...",
        "HashedPhoneNumber": "8579c852d9...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

events_received: 1

MetaNadia Singh, lead from Sep 23, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790217887,
        "event_id": "ld-5qe1fh-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ee87520a50..."
          ],
          "ph": [
            "f7cb0ae4f2..."
          ],
          "fn": [
            "dbaf86dd80..."
          ],
          "ln": [
            "f4d25158cc..."
          ],
          "zp": [
            "fe8190f040..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "213e15bf34..."
          ],
          "fbp": "fb.1.1789613087550.793525350",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsNadia Singh, lead from Sep 23, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-5qe1fh-q",
        "eventTimestamp": "2026-09-24T02:44:47+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ee87520a50..."
            },
            {
              "phoneNumber": "8579c852d9..."
            },
            {
              "address": {
                "givenName": "dbaf86dd80...",
                "familyName": "f4d25158cc...",
                "regionCode": "CA",
                "postalCode": "T2P 0C3"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

13 days ago

events_received: 1

MetaFatima Patel, lead from Sep 23, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790213037,
        "event_id": "ld-10n8w9g-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ce76aae860..."
          ],
          "ph": [
            "2ad2b92017..."
          ],
          "fn": [
            "10c932ece8..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "cb10b77382..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "3bee23fcd0..."
          ],
          "fbp": "fb.1.1789521837328.356264681",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted.

Microsoft AdsFatima Patel, lead from Sep 23, 2026Microsoft clickEmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-24T01:23:57.328Z",
        "MicrosoftClickId": "v4oknh7vhmaiu6arniak37w61c6-x8wy",
        "HashedEmailAddress": "ce76aae860...",
        "HashedPhoneNumber": "1f2ee82f08...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsFatima Patel, lead from Sep 23, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-10n8w9g-q",
        "eventTimestamp": "2026-09-24T01:23:57+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwLrgTwahBIr6tG_8ky9DH7fBY"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ce76aae860..."
            },
            {
              "phoneNumber": "1f2ee82f08..."
            },
            {
              "address": {
                "givenName": "10c932ece8...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T3P 8G4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

13 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsOmar Garcia, lead from Sep 23, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-5gefqi-q",
        "eventTimestamp": "2026-09-23T20:34:30+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw5MjYWeQdUHEcc41Z7Yburwen"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "98ed3c33f2..."
            },
            {
              "phoneNumber": "f574054813..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T3R 6N4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

13 days ago

events_received: 1

MetaOmar Garcia, lead from Sep 23, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790195670,
        "event_id": "ld-5gefqi-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "98ed3c33f2..."
          ],
          "ph": [
            "3038d6ad9d..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "7e2e0b62e3..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "8f65f3eec7..."
          ],
          "fbp": "fb.1.1789763670407.279893491",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted.

Microsoft AdsOmar Garcia, lead from Sep 23, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-23T20:34:30.407Z",
        "HashedEmailAddress": "98ed3c33f2...",
        "HashedPhoneNumber": "f574054813...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted.

Microsoft AdsAisha Garcia, lead from Sep 23, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-23T19:18:53.103Z",
        "HashedEmailAddress": "d036c53bb2...",
        "HashedPhoneNumber": "909dd3d8ee...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

events_received: 1

MetaAisha Garcia, lead from Sep 23, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790191133,
        "event_id": "ld-10x8hyf-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d036c53bb2..."
          ],
          "ph": [
            "4e48dff8c3..."
          ],
          "fn": [
            "9e691cc3bf..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "b1e5262fcf..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "e0b44e9757..."
          ],
          "fbp": "fb.1.1789672733103.314529680",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAisha Garcia, lead from Sep 23, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-10x8hyf-q",
        "eventTimestamp": "2026-09-23T19:18:53+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwAtiVogL1Hemp4x8v2FRWt34W"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d036c53bb2..."
            },
            {
              "phoneNumber": "909dd3d8ee..."
            },
            {
              "address": {
                "givenName": "9e691cc3bf...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T2K 1A4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

13 days ago

events_received: 1

MetaNadia Lee, lead from Sep 22, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790263228,
        "event_id": "ld-zjahhk-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a7dce6953c..."
          ],
          "ph": [
            "a4c0166add..."
          ],
          "fn": [
            "dbaf86dd80..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "7442bfd224..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "ba2aeede65..."
          ],
          "fbp": "fb.1.1790124989428.336376953",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted.

Microsoft AdsNadia Lee, lead from Sep 22, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-24T15:20:28.892Z",
        "HashedEmailAddress": "a7dce6953c...",
        "HashedPhoneNumber": "1e5ff106b8...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsNadia Lee, lead from Sep 22, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-zjahhk-q",
        "eventTimestamp": "2026-09-24T15:20:28+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw9eh-W2eoOiDvouisT_7jVATe"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a7dce6953c..."
            },
            {
              "phoneNumber": "1e5ff106b8..."
            },
            {
              "address": {
                "givenName": "dbaf86dd80...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T2C 4N4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

14 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsRyan Morin, lead from Sep 23, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1039ovi-q",
        "eventTimestamp": "2026-09-23T13:13:48+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw6enTb70wGPVxVskHWNoxfbBf"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ab63fbda6e..."
            },
            {
              "phoneNumber": "c6ddc5dc05..."
            },
            {
              "address": {
                "givenName": "e0e3a2b647...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T2C 2T1"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

14 days ago

Accepted.

Microsoft AdsRyan Morin, lead from Sep 23, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-23T13:13:48.878Z",
        "HashedEmailAddress": "ab63fbda6e...",
        "HashedPhoneNumber": "c6ddc5dc05...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

14 days ago

events_received: 1

MetaRyan Morin, lead from Sep 23, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790169228,
        "event_id": "ld-1039ovi-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ab63fbda6e..."
          ],
          "ph": [
            "e2548e6b05..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "a184da44ed..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "5905811283..."
          ],
          "fbc": "fb.1.1789806311828.IwAR5INa_rmMMLCXwDhMgSK2Z0ow",
          "fbp": "fb.1.1789478028878.143530398",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

14 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAmara Brown, lead from Sep 20, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-185is3n-q",
        "eventTimestamp": "2026-09-24T10:55:33+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwkH0GWKZtz13puq1kn7A7x1cv"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "3c3f85a38d..."
            },
            {
              "phoneNumber": "893205c89d..."
            },
            {
              "address": {
                "givenName": "f040d5d0d2...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2L 1R4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending