Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 7 minutes ago. Runs every hour.

Sent as a qualified lead
14 days ago
events_received: 1
MetaAmara Brown, lead from Sep 20, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 7 minutes ago. Runs every hour.

Sent as a qualified lead
14 days ago
events_received: 1
MetaAmara Brown, lead from Sep 20, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 162
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 152
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790251025,
        "event_id": "ld-185is3n-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "3c3f85a38d..."
          ],
          "ph": [
            "f30d6c89b0..."
          ],
          "fn": [
            "f040d5d0d2..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "86c9ce0299..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f284b859fe..."
          ],
          "fbp": "fb.1.1789798358175.529901534",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

14 days ago

Accepted.

Microsoft AdsAmara Brown, lead from Sep 20, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-24T11:57:05.380Z",
        "HashedEmailAddress": "3c3f85a38d...",
        "HashedPhoneNumber": "893205c89d...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

14 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsGrace Singh, lead from Sep 23, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-3sgtko-q",
        "eventTimestamp": "2026-09-23T09:15:27+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwQCBWtWKRHyOZ4qlKENLRf5Ii"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "75410aed39..."
            },
            {
              "phoneNumber": "71bfc9480a..."
            },
            {
              "address": {
                "givenName": "e010fd1ce1...",
                "familyName": "f4d25158cc...",
                "regionCode": "CA",
                "postalCode": "T3M 8E8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

14 days ago

events_received: 1

MetaGrace Singh, lead from Sep 23, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790154927,
        "event_id": "ld-3sgtko-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "75410aed39..."
          ],
          "ph": [
            "b1b35ae16c..."
          ],
          "fn": [
            "e010fd1ce1..."
          ],
          "ln": [
            "f4d25158cc..."
          ],
          "zp": [
            "90962c68f0..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "bd84edab55..."
          ],
          "fbc": "fb.1.1790154683672.IwARK7Uq7u3f933083gXGZSMx7VL",
          "fbp": "fb.1.1789722927671.12475515",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

14 days ago

Accepted.

Microsoft AdsGrace Singh, lead from Sep 23, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-23T09:15:27.671Z",
        "HashedEmailAddress": "75410aed39...",
        "HashedPhoneNumber": "71bfc9480a...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a retraction of the spam lead

14 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 23, 2026

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-24T08:33:16+00:00",
        "orderId": "807cb207-817c-4827-a7b7-00007c7cabbb"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a retraction of the spam lead

14 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 22, 2026Google click

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-24T05:09:45+00:00",
        "orderId": "6a7b7dc5-677b-4687-a657-0000667b7779"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a retraction of the spam lead

14 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 22, 2026Google click

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-24T03:18:10+00:00",
        "orderId": "ffe83a57-e83b-41e8-afae-0000fbe8340b"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a retraction of the spam lead

14 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 22, 2026Google click

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-23T21:21:53+00:00",
        "orderId": "f777e96e-f677-4f57-afc7-0000fb77efba"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a retraction of the spam lead

14 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 22, 2026Google click

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-23T19:39:07+00:00",
        "orderId": "6d4192b0-7041-46f4-a724-0000714198fc"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

14 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAisha Martin, lead from Sep 22, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1l8py15-q",
        "eventTimestamp": "2026-09-22T16:23:58+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwBXkeGTHbMSwXoX457sQmYhIf"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "bf29298295..."
            },
            {
              "phoneNumber": "4eea678853..."
            },
            {
              "address": {
                "givenName": "9e691cc3bf...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T3R 0M0"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

14 days ago

events_received: 1

MetaAisha Martin, lead from Sep 22, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790094238,
        "event_id": "ld-1l8py15-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "bf29298295..."
          ],
          "ph": [
            "68b62826b1..."
          ],
          "fn": [
            "9e691cc3bf..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "58fddecd2a..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "aeadbc4d9f..."
          ],
          "fbc": "fb.1.1789858033403.IwAR-T02MQg_KQFEfrBZ7QUIpPVU",
          "fbp": "fb.1.1789748638686.758405783",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

14 days ago

Accepted.

Microsoft AdsAisha Martin, lead from Sep 22, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-22T16:23:58.686Z",
        "HashedEmailAddress": "bf29298295...",
        "HashedPhoneNumber": "4eea678853...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

15 days ago

Accepted.

Microsoft AdsCaleb Martin, lead from Sep 22, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-22T14:44:36.243Z",
        "HashedEmailAddress": "fba57297e4...",
        "HashedPhoneNumber": "711d7db3c1...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

15 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsCaleb Martin, lead from Sep 22, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-swy4zm-q",
        "eventTimestamp": "2026-09-22T14:44:36+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwAxQ_VojJfomQKk9F5g-fafpq"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "fba57297e4..."
            },
            {
              "phoneNumber": "711d7db3c1..."
            },
            {
              "address": {
                "givenName": "813a0c3c8e...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T3L 4M4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

15 days ago

events_received: 1

MetaCaleb Martin, lead from Sep 22, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790088276,
        "event_id": "ld-swy4zm-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "fba57297e4..."
          ],
          "ph": [
            "9cbf8a66a0..."
          ],
          "fn": [
            "813a0c3c8e..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "2782de311b..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f1dc7b0e8b..."
          ],
          "fbp": "fb.1.1790036436243.827874776",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

15 days ago

events_received: 1

MetaJordan Nguyen, lead from Sep 22, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790066059,
        "event_id": "ld-t6xqol-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "79280934cb..."
          ],
          "ph": [
            "fe49fa9ae2..."
          ],
          "fn": [
            "136c676576..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "d37c584385..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "4b6bfc162f..."
          ],
          "fbp": "fb.1.1789893259100.824110534",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

15 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsJordan Nguyen, lead from Sep 22, 2026Google clickGoogle click (iOS web)EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-t6xqol-q",
        "eventTimestamp": "2026-09-22T08:34:19+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw0EhJhm6_we-lD5gw3FIb-TPo",
          "wbraid": "CjkKAQreeddmteT17kWu3ezvdXJ56E5_Qm13"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "79280934cb..."
            },
            {
              "phoneNumber": "f988ff1eff..."
            },
            {
              "address": {
                "givenName": "136c676576...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T3R 3N6"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

15 days ago

Accepted.

Microsoft AdsJordan Nguyen, lead from Sep 22, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-22T08:34:19.100Z",
        "HashedEmailAddress": "79280934cb...",
        "HashedPhoneNumber": "f988ff1eff...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

15 days ago

Accepted.

Microsoft AdsIsabel Kowalski, lead from Sep 21, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-22T02:24:01.957Z",
        "HashedEmailAddress": "4c3f2a1d9d...",
        "HashedPhoneNumber": "8470adfc75...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

15 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsIsabel Kowalski, lead from Sep 21, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-tgxcdk-q",
        "eventTimestamp": "2026-09-22T02:24:01+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwgWZaauXiFmFX-pDSgdfCvlrM"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4c3f2a1d9d..."
            },
            {
              "phoneNumber": "8470adfc75..."
            },
            {
              "address": {
                "givenName": "eb5094069f...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T3K 8A8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

15 days ago

events_received: 1

MetaIsabel Kowalski, lead from Sep 21, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790043841,
        "event_id": "ld-tgxcdk-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4c3f2a1d9d..."
          ],
          "ph": [
            "a136b20e33..."
          ],
          "fn": [
            "eb5094069f..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "9393144897..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "2e82266cfc..."
          ],
          "fbp": "fb.1.1790043675957.898496380",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

15 days ago

events_received: 1

MetaMateo Okafor, lead from Sep 21, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790041495,
        "event_id": "ld-199h6vj-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "56101ed6e5..."
          ],
          "ph": [
            "1945919c34..."
          ],
          "fn": [
            "34ddf679b4..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "09760ad436..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "0a7376216a..."
          ],
          "fbp": "fb.1.1789695895076.401530971",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

15 days ago

Accepted.

Microsoft AdsMateo Okafor, lead from Sep 21, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-22T01:44:55.076Z",
        "HashedEmailAddress": "56101ed6e5...",
        "HashedPhoneNumber": "5801675f8b...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

15 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsMateo Okafor, lead from Sep 21, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-199h6vj-q",
        "eventTimestamp": "2026-09-22T01:44:55+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwiJyh5xaJgm-r7nMyZKjXdJHV"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "56101ed6e5..."
            },
            {
              "phoneNumber": "5801675f8b..."
            },
            {
              "address": {
                "givenName": "34ddf679b4...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T2Z 8N1"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending