Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 156
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 2 hours ago. Runs every hour.

Checked the qualified lead (check mode, nothing counted)

41 days ago

Google AdsWei Chen, lead from Aug 25, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-jb5jbp-q",
        "eventTimestamp": "2026-08-28T19:01:14+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwesipjASqYGEf11Niqc815K_L"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "2541d6ef8d..."
            },
            {
              "phoneNumber": "3fa283b576..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "3abd72ec63...",
                "regionCode": "CA",
                "postalCode": "T2C 4A5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 156
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 2 hours ago. Runs every hour.

Checked the qualified lead (check mode, nothing counted)

41 days ago

Google AdsWei Chen, lead from Aug 25, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-jb5jbp-q",
        "eventTimestamp": "2026-08-28T19:01:14+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwesipjASqYGEf11Niqc815K_L"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "2541d6ef8d..."
            },
            {
              "phoneNumber": "3fa283b576..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "3abd72ec63...",
                "regionCode": "CA",
                "postalCode": "T2C 4A5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 161
Rejected: 0
Retracted: 0

Can match qualified leads100%

30% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 151
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Checked the qualified lead (check mode, nothing counted)

41 days ago

MetaWei Chen, lead from Aug 25, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787943674,
        "event_id": "ld-jb5jbp-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "2541d6ef8d..."
          ],
          "ph": [
            "b7c56e2c70..."
          ],
          "fn": [
            "1ed2b38c11..."
          ],
          "ln": [
            "3abd72ec63..."
          ],
          "zp": [
            "fd353874ff..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "3c017ea951..."
          ],
          "fbp": "fb.1.1787195197707.237910989",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

MetaLeila Chen, lead from Aug 27, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787842107,
        "event_id": "ld-opemfw-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "e051b337f5..."
          ],
          "ph": [
            "5c9cb4a081..."
          ],
          "fn": [
            "b811f03f71..."
          ],
          "ln": [
            "3abd72ec63..."
          ],
          "zp": [
            "9c884623f7..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "c50468fee9..."
          ],
          "fbc": "fb.1.1787778582639.IwARKMrV_2Uo1ldSg-SjrnhYPzkd",
          "fbp": "fb.1.1787669307306.777319927",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

MetaEthan Hassan, lead from Aug 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787841986,
        "event_id": "ld-hqev6z-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "78a722e5bc..."
          ],
          "ph": [
            "d55559f35e..."
          ],
          "fn": [
            "7b8bd6c0ab..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "ff8881b5ff..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "0058c5f573..."
          ],
          "fbp": "fb.1.1787237186693.335600108",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

Google AdsLeila Chen, lead from Aug 27, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-opemfw-q",
        "eventTimestamp": "2026-08-27T14:48:27+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwBaae2BCKJgnHmS4o86tCLdQO"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "e051b337f5..."
            },
            {
              "phoneNumber": "d04f3fb8e1..."
            },
            {
              "address": {
                "givenName": "b811f03f71...",
                "familyName": "3abd72ec63...",
                "regionCode": "CA",
                "postalCode": "T3R 3B5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

Microsoft AdsLeila Chen, lead from Aug 27, 2026EmailPhone

What would be sent

Microsoft Ads has no test mode, so check mode builds and checks this here and sends nothing. Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-27T14:48:27.306Z",
        "HashedEmailAddress": "e051b337f5...",
        "HashedPhoneNumber": "d04f3fb8e1...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

Google AdsEthan Hassan, lead from Aug 27, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-hqev6z-q",
        "eventTimestamp": "2026-08-27T14:46:26+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwCdz-8_9Ufo0EWgZL38VA4iCq"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "78a722e5bc..."
            },
            {
              "phoneNumber": "7e9adfe56a..."
            },
            {
              "address": {
                "givenName": "7b8bd6c0ab...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T2T 0M5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

Microsoft AdsEthan Hassan, lead from Aug 27, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-27T14:46:26.693Z",
        "HashedEmailAddress": "78a722e5bc...",
        "HashedPhoneNumber": "7e9adfe56a...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

Microsoft AdsNadia Thompson, lead from Aug 27, 2026EmailPhone

What would be sent

Microsoft Ads has no test mode, so check mode builds and checks this here and sends nothing. Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-27T13:45:42.109Z",
        "HashedEmailAddress": "92dbb28028...",
        "HashedPhoneNumber": "810f9b3c7d...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

MetaNadia Thompson, lead from Aug 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787838342,
        "event_id": "ld-sbclyi-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "92dbb28028..."
          ],
          "ph": [
            "0d8c2e6698..."
          ],
          "fn": [
            "dbaf86dd80..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "38cb017152..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "42594df1ca..."
          ],
          "fbp": "fb.1.1787786502110.525169501",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

Google AdsNadia Thompson, lead from Aug 27, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-sbclyi-q",
        "eventTimestamp": "2026-08-27T13:45:42+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "92dbb28028..."
            },
            {
              "phoneNumber": "810f9b3c7d..."
            },
            {
              "address": {
                "givenName": "dbaf86dd80...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3B 6L6"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

MetaAva Lee, lead from Aug 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787824539,
        "event_id": "ld-1x9uohy-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "2648400821..."
          ],
          "ph": [
            "c24510b50c..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "fb80006c79..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "b5b6fa5c96..."
          ],
          "fbp": "fb.1.1787133339226.727858574",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Rejected: qualified lead (check mode, nothing counted)

42 days ago

Check failed: the conversion action was created under 6 hours ago.

Google AdsAva Lee, lead from Aug 27, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1x9uohy-q",
        "eventTimestamp": "2026-08-27T09:55:39+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwKgGnUGFn-XGglWls0_w76x0d"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "2648400821..."
            },
            {
              "phoneNumber": "fd89f0ae83..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T2C 8H2"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

Microsoft AdsAva Lee, lead from Aug 27, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-27T09:55:39.226Z",
        "HashedEmailAddress": "2648400821...",
        "HashedPhoneNumber": "fd89f0ae83...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

Microsoft AdsAva Garcia, lead from Aug 23, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-28T00:22:26.243Z",
        "HashedEmailAddress": "fa4fd8db2a...",
        "HashedPhoneNumber": "94a51b95de...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

Google AdsAisha Roy, lead from Aug 26, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1eq0h1f-q",
        "eventTimestamp": "2026-08-27T00:06:17+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "afab15b7eb..."
            },
            {
              "phoneNumber": "3b2bd9be47..."
            },
            {
              "address": {
                "givenName": "9e691cc3bf...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T3X 8C6"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

Microsoft AdsAisha Roy, lead from Aug 26, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-27T00:06:17.513Z",
        "HashedEmailAddress": "afab15b7eb...",
        "HashedPhoneNumber": "3b2bd9be47...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

MetaAva Garcia, lead from Aug 23, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787876546,
        "event_id": "ld-piylx5-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "fa4fd8db2a..."
          ],
          "ph": [
            "149a0a6d72..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "2ef9f09028..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "3123f1ba22..."
          ],
          "fbp": "fb.1.1786942568997.867588287",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

Google AdsAva Garcia, lead from Aug 23, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-piylx5-q",
        "eventTimestamp": "2026-08-28T00:22:26+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "fa4fd8db2a..."
            },
            {
              "phoneNumber": "94a51b95de..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T3V 4C6"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

42 days ago

MetaAisha Roy, lead from Aug 26, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787789177,
        "event_id": "ld-1eq0h1f-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "afab15b7eb..."
          ],
          "ph": [
            "410f7e46ea..."
          ],
          "fn": [
            "9e691cc3bf..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "a005aeb249..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "e7ba3c5c3e..."
          ],
          "fbp": "fb.1.1787788862514.55003174",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

43 days ago

MetaSofia MacLeod, lead from Aug 26, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787750675,
        "event_id": "ld-jvb1pl-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4daa731011..."
          ],
          "ph": [
            "2dfeb52d06..."
          ],
          "fn": [
            "86846e84f9..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "0a1283ede4..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "949129f6c8..."
          ],
          "fbp": "fb.1.1787318675799.44666450",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

43 days ago

Microsoft AdsSofia MacLeod, lead from Aug 26, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-26T13:24:35.799Z",
        "HashedEmailAddress": "4daa731011...",
        "HashedPhoneNumber": "6e376704ce...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending