Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 1 hour ago. Runs every hour.

Checked the qualified lead (check mode, nothing counted)

40 days ago

Microsoft AdsOwen Patel, lead from Aug 26, 2026EmailPhone

What would be sent

Microsoft Ads has no test mode, so check mode builds and checks this here and sends nothing. Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-30T09:10:01.153Z",
        "HashedEmailAddress": "8f47f2da7f...",
        "HashedPhoneNumber": "d2318d6fac...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 1 hour ago. Runs every hour.

Checked the qualified lead (check mode, nothing counted)

40 days ago

Microsoft AdsOwen Patel, lead from Aug 26, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-30T09:10:01.153Z",
        "HashedEmailAddress": "8f47f2da7f...",
        "HashedPhoneNumber": "d2318d6fac...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 162
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 152
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Checked the qualified lead (check mode, nothing counted)

40 days ago

MetaOwen Patel, lead from Aug 26, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788081001,
        "event_id": "ld-41tzzo-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "8f47f2da7f..."
          ],
          "ph": [
            "9c22069059..."
          ],
          "fn": [
            "b8746e3fc5..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "54a1d21086..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "8b92f69eb9..."
          ],
          "fbp": "fb.1.1787416727263.764282432",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

40 days ago

Microsoft AdsDaniel Morin, lead from Aug 29, 2026EmailPhone

What would be sent

Microsoft Ads has no test mode, so check mode builds and checks this here and sends nothing. Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-29T08:16:24.968Z",
        "HashedEmailAddress": "59d739178c...",
        "HashedPhoneNumber": "0165b97860...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

40 days ago

Google AdsDaniel Morin, lead from Aug 29, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1hzmhxh-q",
        "eventTimestamp": "2026-08-29T08:16:24+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "59d739178c..."
            },
            {
              "phoneNumber": "0165b97860..."
            },
            {
              "address": {
                "givenName": "bd3dae5fb9...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T2C 3A2"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

40 days ago

MetaDaniel Morin, lead from Aug 29, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787991384,
        "event_id": "ld-1hzmhxh-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "59d739178c..."
          ],
          "ph": [
            "7a90df2033..."
          ],
          "fn": [
            "bd3dae5fb9..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "1ade0b8d29..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "745a7838b6..."
          ],
          "fbp": "fb.1.1787991203968.33868627",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

40 days ago

Microsoft AdsPriya Dubois, lead from Aug 26, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-30T05:16:54.410Z",
        "HashedEmailAddress": "4161501c8a...",
        "HashedPhoneNumber": "f513b1afaa...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

40 days ago

Google AdsPriya Dubois, lead from Aug 26, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-2xvl7s-q",
        "eventTimestamp": "2026-08-30T05:16:54+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4161501c8a..."
            },
            {
              "phoneNumber": "f513b1afaa..."
            },
            {
              "address": {
                "givenName": "44bcff24eb...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T2A 3M0"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

40 days ago

MetaPriya Dubois, lead from Aug 26, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788067014,
        "event_id": "ld-2xvl7s-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4161501c8a..."
          ],
          "ph": [
            "f15d41217c..."
          ],
          "fn": [
            "44bcff24eb..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "89b6e1c733..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f257599a20..."
          ],
          "fbp": "fb.1.1787365832985.207693837",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the retraction of the spam lead (check mode, nothing counted)

40 days ago

Google AdsMarketing Team, lead from Aug 28, 2026Google click

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-08-30T03:50:08+00:00",
        "orderId": "181a3790-1b1a-41a1-a1d1-00001c1a3ddc"
      }
    ],
    "partialFailure": true,
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

40 days ago

Google AdsDaniel Garcia, lead from Aug 25, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1hfnajj-q",
        "eventTimestamp": "2026-08-29T20:19:13+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw-y3hxqYMUpMU9-S931S-cKw0"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "707f521382..."
            },
            {
              "phoneNumber": "6cbde50203..."
            },
            {
              "address": {
                "givenName": "bd3dae5fb9...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T3W 0C7"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

40 days ago

Microsoft AdsDaniel Garcia, lead from Aug 25, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-29T20:19:13.507Z",
        "HashedEmailAddress": "707f521382...",
        "HashedPhoneNumber": "6cbde50203...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

40 days ago

MetaDaniel Garcia, lead from Aug 25, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788034753,
        "event_id": "ld-1hfnajj-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "707f521382..."
          ],
          "ph": [
            "d19bcde044..."
          ],
          "fn": [
            "bd3dae5fb9..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "ab2f100b10..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1b36b4aa3e..."
          ]
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

41 days ago

Google AdsHannah Dubois, lead from Aug 28, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1k6v1do-q",
        "eventTimestamp": "2026-08-28T13:40:06+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwIhsERF85W-chcW_VuJlSQzQn"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a31e4d8ae5..."
            },
            {
              "phoneNumber": "ba0f781d3c..."
            },
            {
              "address": {
                "givenName": "fc881aa34d...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T3A 5P2"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

41 days ago

Microsoft AdsHannah Dubois, lead from Aug 28, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-28T13:40:06.057Z",
        "HashedEmailAddress": "a31e4d8ae5...",
        "HashedPhoneNumber": "ba0f781d3c...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

41 days ago

MetaHannah Dubois, lead from Aug 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787924406,
        "event_id": "ld-1k6v1do-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a31e4d8ae5..."
          ],
          "ph": [
            "6de9ba2b80..."
          ],
          "fn": [
            "fc881aa34d..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "2c66180453..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "7900c929ce..."
          ],
          "fbp": "fb.1.1787872566057.898104939",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

41 days ago

Google AdsFatima MacLeod, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-11c9smm-q",
        "eventTimestamp": "2026-08-28T12:54:13+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "bbde43ad82..."
            },
            {
              "phoneNumber": "4bc77a5ef6..."
            },
            {
              "address": {
                "givenName": "10c932ece8...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T2Z 7B8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

41 days ago

Microsoft AdsFatima MacLeod, lead from Aug 28, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-28T12:54:13.784Z",
        "HashedEmailAddress": "bbde43ad82...",
        "HashedPhoneNumber": "4bc77a5ef6...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

41 days ago

MetaFatima MacLeod, lead from Aug 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787921653,
        "event_id": "ld-11c9smm-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "bbde43ad82..."
          ],
          "ph": [
            "f5ae4643e6..."
          ],
          "fn": [
            "10c932ece8..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "5cf8c3d457..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "94264e544f..."
          ],
          "fbp": "fb.1.1787835253784.279927860",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

41 days ago

MetaZoe Brown, lead from Aug 26, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788002180,
        "event_id": "ld-3huslq-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "8e593173a4..."
          ],
          "ph": [
            "f7cb0ae4f2..."
          ],
          "fn": [
            "9d017e2681..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "8be08ad9d8..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "79a1d8aa9d..."
          ],
          "fbp": "fb.1.1787789940660.340470163",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Rejected: qualified lead (check mode, nothing counted)

41 days ago

Check failed: the conversion action was created under 6 hours ago.

Google AdsZoe Brown, lead from Aug 26, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-3huslq-q",
        "eventTimestamp": "2026-08-29T11:16:20+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8e593173a4..."
            },
            {
              "phoneNumber": "8579c852d9..."
            },
            {
              "address": {
                "givenName": "9d017e2681...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T3K 0G8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

41 days ago

Microsoft AdsZoe Brown, lead from Aug 26, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-29T11:16:20.199Z",
        "HashedEmailAddress": "8e593173a4...",
        "HashedPhoneNumber": "8579c852d9...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

41 days ago

Microsoft AdsAva Brown, lead from Aug 27, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-28T03:32:34.135Z",
        "HashedEmailAddress": "cb9622ab81...",
        "HashedPhoneNumber": "37a08923aa...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

41 days ago

Google AdsAva Brown, lead from Aug 27, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1jh0c6i-q",
        "eventTimestamp": "2026-08-28T03:32:34+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwgWpAfn2Mc4NP4K-jpIZJv32L"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "cb9622ab81..."
            },
            {
              "phoneNumber": "37a08923aa..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2R 2K4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

41 days ago

MetaAva Brown, lead from Aug 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787887954,
        "event_id": "ld-1jh0c6i-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "cb9622ab81..."
          ],
          "ph": [
            "f137886657..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "38e6bd2272..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "35cee51b07..."
          ],
          "fbp": "fb.1.1787369554135.556374911",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

41 days ago

Microsoft AdsWei Chen, lead from Aug 25, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-28T19:01:14.735Z",
        "HashedEmailAddress": "2541d6ef8d...",
        "HashedPhoneNumber": "3fa283b576...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending