Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

95% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 39 minutes ago. Runs every hour.

Sent as a qualified lead

33 days ago

Accepted.

Microsoft AdsMaya Hassan, lead from Sep 4, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-04T23:28:04.990Z",
        "HashedEmailAddress": "5f05eb9393...",
        "HashedPhoneNumber": "06ce0761af...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

95% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 39 minutes ago. Runs every hour.

Sent as a qualified lead

33 days ago

Accepted.

Microsoft AdsMaya Hassan, lead from Sep 4, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-04T23:28:04.990Z",
        "HashedEmailAddress": "5f05eb9393...",
        "HashedPhoneNumber": "06ce0761af...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 162
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 152
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Sent as a qualified lead

33 days ago

events_received: 1

MetaMaya Hassan, lead from Sep 4, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788564484,
        "event_id": "ld-10sal8o-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "5f05eb9393..."
          ],
          "ph": [
            "d0387a8be7..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "99d7331848..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "275f833920..."
          ],
          "fbp": "fb.1.1788512644991.55153262",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

33 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsMaya Hassan, lead from Sep 4, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-10sal8o-q",
        "eventTimestamp": "2026-09-04T23:28:04+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwz7ce-Qg8r6AVmXfAnHOiXJrX"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "5f05eb9393..."
            },
            {
              "phoneNumber": "06ce0761af..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3A 1M0"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

33 days ago

Accepted.

Microsoft AdsNadia Roy, lead from Sep 4, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-04T17:15:54.432Z",
        "HashedEmailAddress": "1c72b193c2...",
        "HashedPhoneNumber": "1b72d17278...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

33 days ago

events_received: 1

MetaNadia Roy, lead from Sep 4, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788542154,
        "event_id": "ld-1a4a1w-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "1c72b193c2..."
          ],
          "ph": [
            "3c54145d3d..."
          ],
          "fn": [
            "dbaf86dd80..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "decf0f94de..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f5cfbfa8af..."
          ]
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

33 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsNadia Roy, lead from Sep 4, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1a4a1w-q",
        "eventTimestamp": "2026-09-04T17:15:54+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwMAaXGtWqlaKmgd9ctCFmAamp"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1c72b193c2..."
            },
            {
              "phoneNumber": "1b72d17278..."
            },
            {
              "address": {
                "givenName": "dbaf86dd80...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T2E 0K8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a retraction of the spam lead

33 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 4, 2026Google click

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-05T11:27:53+00:00",
        "orderId": "ca0a4c04-cd0a-4cc0-ac70-0000c60a45b8"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

33 days ago

Accepted.

Microsoft AdsLiam Lee, lead from Sep 3, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-04T04:36:55.416Z",
        "HashedEmailAddress": "d730b73525...",
        "HashedPhoneNumber": "47530a2d23...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

33 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLiam Lee, lead from Sep 3, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-l8nxku-q",
        "eventTimestamp": "2026-09-04T04:36:55+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwie2THB6Rj-Xto7eAtjRWYjoy"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d730b73525..."
            },
            {
              "phoneNumber": "47530a2d23..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T3P 1M3"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

33 days ago

events_received: 1

MetaLiam Lee, lead from Sep 3, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788496615,
        "event_id": "ld-l8nxku-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d730b73525..."
          ],
          "ph": [
            "02281588f5..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "98a16de15d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "9a93c0bd79..."
          ],
          "fbp": "fb.1.1788064615416.820601899",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

34 days ago

Accepted.

Microsoft AdsOmar Wilson, lead from Sep 3, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-04T03:17:49.495Z",
        "HashedEmailAddress": "60bbcedd36...",
        "HashedPhoneNumber": "80cc802472...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

34 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOmar Wilson, lead from Sep 3, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1kgun2n-q",
        "eventTimestamp": "2026-09-04T03:17:49+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "60bbcedd36..."
            },
            {
              "phoneNumber": "80cc802472..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T3E 3B0"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

34 days ago

events_received: 1

MetaOmar Wilson, lead from Sep 3, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788491869,
        "event_id": "ld-1kgun2n-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "60bbcedd36..."
          ],
          "ph": [
            "cfda78b383..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "babf8d7dd2..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "61222e941e..."
          ],
          "fbc": "fb.1.1788491444496.IwARlelSgLCceQ8l32U-4IYpAmmm",
          "fbp": "fb.1.1788388189496.307704701",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

34 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOmar MacLeod, lead from Sep 3, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1inmnp7-q",
        "eventTimestamp": "2026-09-04T01:41:23+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "fc74d46bfa..."
            },
            {
              "phoneNumber": "e2cc99a71b..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T2N 5M4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

34 days ago

events_received: 1

MetaOmar MacLeod, lead from Sep 3, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788486083,
        "event_id": "ld-1inmnp7-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "fc74d46bfa..."
          ],
          "ph": [
            "919acf4f46..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "a073dab761..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "3077f6c617..."
          ],
          "fbc": "fb.1.1788485922638.IwARB6-dEKAM1MRKg-ICr_pEHFPf",
          "fbp": "fb.1.1788399683638.259.970457936",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

34 days ago

Accepted.

Microsoft AdsOmar MacLeod, lead from Sep 3, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-04T01:41:23.638Z",
        "HashedEmailAddress": "fc74d46bfa...",
        "HashedPhoneNumber": "e2cc99a71b...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Rejected: qualified lead

34 days ago

The click ID could not be decoded.

Google AdsMaya Campbell, lead from Sep 3, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1m4s98h-q",
        "eventTimestamp": "2026-09-03T06:16:44+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwFWQnKHilJn1_Q6RlewSWXrGP"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "268550ed03..."
            },
            {
              "phoneNumber": "ec97aeac73..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T3T 3K3"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

34 days ago

Accepted.

Microsoft AdsMaya Campbell, lead from Sep 3, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-03T06:16:44.548Z",
        "HashedEmailAddress": "268550ed03...",
        "HashedPhoneNumber": "ec97aeac73...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

34 days ago

events_received: 1

MetaMaya Campbell, lead from Sep 3, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788416204,
        "event_id": "ld-1m4s98h-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "268550ed03..."
          ],
          "ph": [
            "186c75b4aa..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "693522385c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "21e68b5a19..."
          ],
          "fbp": "fb.1.1788260684548.319484960",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Rejected: qualified lead

34 days ago

The Microsoft click ID was not found.

Microsoft AdsOmar Hassan, lead from Sep 2, 2026Microsoft clickEmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-03T05:18:14.510Z",
        "MicrosoftClickId": "avlpamiyez6aobqncsguctrqtisgtroe",
        "HashedEmailAddress": "77077aaad6...",
        "HashedPhoneNumber": "65cebd632d...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

34 days ago

events_received: 1

MetaOmar Hassan, lead from Sep 2, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788412694,
        "event_id": "ld-fix8e7-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "77077aaad6..."
          ],
          "ph": [
            "79b8ca0aae..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "3d153b5421..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "bfc6da2f4d..."
          ],
          "fbp": "fb.1.1788326294510.290973372",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

34 days ago

events_received: 1

MetaCaleb Chen, lead from Sep 2, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788411690,
        "event_id": "ld-1mtt85r-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "bd81cf9da0..."
          ],
          "ph": [
            "3038d6ad9d..."
          ],
          "fn": [
            "813a0c3c8e..."
          ],
          "ln": [
            "3abd72ec63..."
          ],
          "zp": [
            "58f4c8692e..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "0e49ff8110..."
          ],
          "fbp": "fb.1.1788411427873.617422020",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

34 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOmar Hassan, lead from Sep 2, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-fix8e7-q",
        "eventTimestamp": "2026-09-03T05:18:14+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "77077aaad6..."
            },
            {
              "phoneNumber": "65cebd632d..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T2H 5S4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

34 days ago

Accepted.

Microsoft AdsCaleb Chen, lead from Sep 2, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-03T05:01:30.873Z",
        "HashedEmailAddress": "bd81cf9da0...",
        "HashedPhoneNumber": "f574054813...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

34 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsCaleb Chen, lead from Sep 2, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1mtt85r-q",
        "eventTimestamp": "2026-09-03T05:01:30+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "bd81cf9da0..."
            },
            {
              "phoneNumber": "f574054813..."
            },
            {
              "address": {
                "givenName": "813a0c3c8e...",
                "familyName": "3abd72ec63...",
                "regionCode": "CA",
                "postalCode": "T2E 8S8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending